(L-R) Nigerian Breweries Managing Director’ Wife, Clementine Vervelde, Managing Director Nigerian Breweries, Nicolaas Vervelde, National Champion of the Distributors Award, Dem Joy Igwe , Sir Gabriel Igwe of Ifeoma Chukwuka Nigerian Limited and the Sales Director Nigerian Breweries at the presentation of the award in Lagos.
Nigeria’s
foremost brewing giant, Nigerian Breweries Plc has restated its commitment to
continuously reward productivity and business partnership. This was
demonstrated at the distributors’ award night where the company rewarded
outstanding distributors and transporters that excelled in 2013. Ifeoma
Chukwuka Nigeria limited, having sold the required cases of Nigerian Breweries
products, emerged the best distributor for 2013.

The company
grabbed the coveted award and a brand new Man Diesel truck to further enhance
their business. The company won the award at an elaborate ceremony held at the
Intercontinental Hotel in Lagos.
Ken Maduako
Nigeria Limited and CN Anyoha and Sons Limited went home with 2nd and
3rd place prizes respectively.
(L-R) Sales Director Nigerian Breweries, Hubert Eze, Nigerian Breweries Managing Director’ Wife, Clementine Vervelde, Managing Director Nigerian Breweries, Nicolaas Vervelde, National Champion of the Distributors Award, Dem Joy Igwe  her husband, Sir Gabriel Igwe of Ifeoma Chukwuka Nigerian Limited and Nollywood Icon, Patience Ozokwo at the presentation of the award in Lagos.
The brewing
giant gave out total of 180 award in various categories which include: National
Volume Champion and Region Volume Champions, Regional Volume Champions who
attained minimum of 2 million cases, Regional Volume Champion who attained less
than 2 million cases, District Champions who achieved minimum of 2 million
cases, District Champions who achieved 1 Million – 2 Million cases, District
Champions who achieved 1 Million cases, Millionaire Club (SKDs who achieved
above 1 million cases) among others.
The prizes
won include Man Diesel truck, Mitsubishi Canter trucks; Mitsubishi L300 double
cabin; Forklifts; Sound proof generating Sets; cash rewards and several free
cartons of Nigerian Breweries Products.
Speaking at
the event, the Managing Director, Mr. Nicolaas Vervelde, extolled the
invaluable contributions of the distributors and partners to the overall
success of the company. His words, “it was a year ago that we predicted a
fierce competition in the beer market. However, our company won more market
share in 2013. This night, market growth shows that distribution has been
crucial to Nigerian Breweries’ success in the beer market. We are committed to
spend more money on our brands than the previous year. This is because 2014 is
another year for partnership based on mutual respect and success.”
(L-R) Nigerian Breweries Managing Director’ Wife, Clementine Vervelde, Managing Director Nigerian Breweries, Nicolaas Vervelde, National Champion of the Distributors Award, Dem Joy Igwe , husband Sir Gabriel  at the presentation of the award in Lagos.
He added
that the product innovation and quality maintenance will continue to be the
focus and hallmark of the company as he applauded every member of the Nigerian
Breweries team for their various contributions to driving the company and
various brands forward.
 The
award also provides the platform to evaluate the previous year’s business
performance, as well as communicate new business strategies to distributors.
Giving the
overall score card of the company, Nicolaas Vervelde identified the importance
of investment and reward as a major strength of the company and promised to
continue to appreciate distributors as well as every bit of the business team.
In her own
comment, Managing Director Ifeoma Chukwuka Limited, Dame Joy Igwe commended
Nigerian Breweries for their appreciation and reward which has been an
encouraging factor to push for the success of the products and help her achieve
growth in her own business. She pledged her continuous support for the new
business year.

Nigeria’s
high life maestro, Sir Victor Uwaifo, sensational Tiwa Savage and
multi-talented comedian Gordon gave reverting musical performance and jokes
which was emblematic of Nigerian Breweries’ 68years iconic relevance in the
Nigerian Brewing market.

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