• July 22, 2019

Maltina Backs Top Comedians for Easter ‘Laugh Deal’ | …How Gbenga Adeyinka and AY hits Gold

Relentless
in its drive for sharing happiness with Nigerians, the nation’s number one
non-alcoholic malt drink, Maltina has unveiled plans to sponsor two exciting
comedy shows as part of the Maltina Laugh.Out.Loud (LOL) activation. AY Live
show and Gbenga Adeyinka’s Laffmattaz – courtesy of Maltina LOL – are billed to
thrill consumers this Easter, 20th of April 2014 in Lagos and Ibadan
respectively.

Addressing
a cross section of the media, the Corporate Affairs Adviser, Nigerian Breweries
Plc, Kufre Ekanem, spoke on the motivation behind Maltina Laugh.Out.Loud and
partnering with the AY live show and Gbenga Adeyinka’s Laffmattaz. “Three years
ago Maltina was relaunched with the payoff line ‘Sharing Happiness.’ This gives
the brand more leeway to ensure that more consumers get to feel the brand at
various consumer touch points. Now, Maltina is broadening its ‘Share the
Happiness’ message to a broader audience embracing comedy, a very relevant and
widely accepted platform via a new campaign tagged ‘Maltina Laugh.Out.Loud’. We
are pleased to announce that we are partnering two great comedy shows in
happiness: AY Live anchored by AY and Laffmattazz anchored by Gbenga Adeyinka
1st.”
The
media briefing which was held at Wheatbaker Hotel, Ikoyi, offered both
comedians the opportunity to reinstate their pedigree in the Nigerian
entertainment industry while also maintaining that Maltina LOL would heighten
the relevance of their shows.
On
the relevance of the shows, Ekanem said that AY Live has been voted the comedy
event of the year for the last three years, and has gained a large following on
social media. Also, “Laffmatazz, the Gbenga Adeyinka & Friends Comedy and
Music Concert is an experiential platform for the whole family which features
notable Nigerian entertainers in its fourth edition, tagged ‘The Evolution.’”
Nigeria’s
premium non-alcoholic drink, Maltina, will play host to these two shows on
Easter Sunday. AY Live Happiness edition will hold at the prestigious Eko Hotel
and Suites. Other comedians and music artistes like I Go Die, Gordons, Elenu,
Apkororo, Helen Paul, Funny Bone, Osama, Pencil, Ajebo, Shina Peters, Tiwa
Savage, Kcee, Davido, J. Martins, Oritshe Femi, Harry Song and others will be
performing live in Lagos. Also, GbengaAdeyinka1st will be rocking Ibadan at
‘The Kings are coming’ as Ali Baba, Tu Face Idibia, Julius Agwu, 9ice, M.I,
Laffup, Okey Bakasi, promise to thrill consumers.
According
to the Marketing Manager, Non-Alcoholic, Sampson Oloche, Maltina LOL is an
extension of the Maltina brand’s wish to share happiness to consumers. ‘‘This
comedy show is our continued effort to put smiles on the faces of our teeming
consumers. We are happy to be identified with AY Live and Laffmatazz. The comedy
show just makes the bubbles of sharing happiness even bigger.”
In
his remark, AY expressed happiness for the sponsorship of Maltina and promised
a bigger and better comedy show this Easter. ‘‘The AY Show has been received
warmly by Lagosians but I have laboured frantically behind the scene in the
previous editions to make it a success. However, with Maltina LOL coming to my
rescue, I can assure my fans of nothing but pure happiness. I have prayed and
waited for this opportunity because we have not had corporate sponsors in the
past. The AY Live can only get better with Maltina in the mix.”

On
the other hand, Gbenga Adeyinka 1st remarked that the South West of Nigeria
should expect more exciting moments with Laffmatazz. “It is my desire to take
comedy to an uncharted course in the South West of Nigeria. This year is going
to be awesome as 32 artistes will be on stage in Ibadan. I am pleased with the
collaboration of Maltina Laugh.Out.Loud.”
 
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