rising Nigerian local food company, Soup Lounge, a subsidiary of Ofada Boy Incorporation
has thrown its best foot forward by promising to deliver unequalled and unique
services of assorted Nigerian soup delicacies. This strategic move was stated
during a well-attended unveiling ceremony of Soup Lounge at Adeniran Ogunsanya
in Lagos which afforded consumers to relish the delicious goodness of a wide
array of Nigerian indigenous soup.
view of the fast-paced business environment and the ever changing life style
evident today, Nigerians have resorted to patronizing fast food restaurants
which offer quick fixes for consumers across the country. Hence, Soup Lounge is
poised to re-awaken the availability of Nigerian soup variety to the working
class and other lovers of Nigerian indigenous soup delicacies such as Eforiro,
Edikiakong, Gbegiri, Ofensala and others.
the audience at the unveiling , the CEO of Ofada Boy Food Incorporation, Tobi
Fletcher affirmed that Soup Lounge will rekindle the love for Nigerian dishes
which has been eroded with meals that are alien to early Nigerian society. In
his words, ‘‘Ofada Boy is a local content food company which provides local
meals from all areas of Nigeria. Also, Soup Lounge is a one-stop soup shop. We
provide any type of soup from any part of Nigeria. We have client that we
supply all kinds of variety of soup dish. Also, our palm wine is served in the
Yoruba keregbe format because we are trying to reactivate golden age when our
fore-fathers drank from locally made calabash. We do not serve carbonated
drinks, pasties but fresh and juicy edibles’’.
|(L-R)Chief Executive Officer Ofada Boy Incorporation, Tobi Fletcher, Partner ,Ogunupebi Feyisayo, and the Partner , Akinlade Temitayo at the opening of Soup Lounge a subsidiary of Ofada Boy Incorporation in Lagos recently.|
further, Tobi allayed the fears of consumers who feel that the cost of Soup
Lounge would expensive. ‘‘Our prices are very competitive compared to popular
eateries around. Also, we have gone to interior villages to get good cooks who
are steeped in the cultural dishes. Right now, nothing exists like the Soup
Lounge in Lagos. We intend to have a chest freezer outside which would display
all kinds of soup for consumers. In less than a year, we are going to be having
branches around the country. Already, we are hearing of franchises even in
Abuja and other parts of Nigeria. First, we want to get grounded here in Lagos
before we proceed to other places’’.
of Ofada Boy present at the unveiling of Soup Lounge believe that it is a good
innovation. According to Lieutenant Dare Dada, ‘‘I have been patronizing Ofada
Boy since 2009 because he does out-door and indoor catering. We have several
kinds of soup around but because he does African contents, it is bound to
produce a great impact. With the Soup Lounge and the locale of the business, it
is going to be a huge success. This is because people go to fast food joints
around here but when they experience Soup Lounge once, they will completely
turn around. For consumers who have not tried it out here at the Ofada Boy Food
Company, a trial would convince them and their mouth will be the judge’’.