• July 22, 2019

New Dance Style Ushers In Maltina Dance All 8

Maltina Dance All Stars at the unveiling of the Season Eight of the Show tagged Rhythm of Happiness
The Atrium of
the Silverbird Galleria in Lagos was literally set ablaze when ten dancers
suddenly appeared on the scene and started dancing; their moves caught the
attention of movie goers and shoppers instantly as their dancing was energetic
and highly entertaining.
As attention was
riveted on them it was not long before it became apparent that it was a prelude
to the popular family dance show, Maltina Dance All (MDA) season eight which
kicked off on Saturday. The 2014 edition tagged “The Rhythm of Happiness” will
chronicle new dance styles known as Rhythm of Happiness Dance (ROHD), while consumers
and other Nigerians are encouraged to come up with their ROHD.  
(L-R)Corporate Media/ Brand PR Manager Nigerian Breweries Plc Edem Vindah, Marketing Manager Non- Alcoholic Drinks, Sampson Oloche and the  Marketing Media Manager, Wasiu Abiola at the Maltina Dance All Season Eight (MDA 8) tagged Rhythm of Happiness in Lagos.
Speaking at the
press parley, Mr. Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries
plc said the dance performance was just “a tip of the iceberg from this season
of Maltina Dance All. As we all know, it is the foremost experiential and
sponsorship platform of the Maltina brand renowned for promoting togetherness
with friends and loved ones. The TV show, which made its debut in 2007, has
remained Nigeria’s first and only family dance TV show featuring families from
various regions across the country.”
He added that
the show is “about the emotions, excitement, fun and the unbreakable bond that
ten families will showcase when they challenge themselves by learning and
performing various dance styles in the famous Maltina Dance All academy.”
(L-R) Marketing Media Manager Nigerian Breweries Plc, Wasiu Abiola, Marketing Manager Non- Alcoholic Drinks, Sampson Oloche, Senior Brand Manager Maltina, Adewole Adedeji and the Corporate Media/ Brand PR Manager, Edem Vindah at the Maltina Dance All Season Eight (MDA 8) tagged Rhythm of Happiness in Lagos.
Reminding the audience
of the uniqueness of each edition, Ekanem said each year comes with a unique
theme that drives the activation. “For instance, the theme for Season 5 was the
‘Biggest Maltina Dance All,’ Season 6 was the ‘Most Spectacular MDA’ and Season
7 was ‘The Evolution.’ This year, distinguish gentlemen of the press; we
present to you the Maltina Dance All Season 8 “Rhythm of Happiness.”
On what is up
for grabs for this year’s edition, the Corporate Affairs Adviser said the
winning family will go home with the grand prize of a whooping sum of N10
million. The first and second runners up will also get N3 million and N1
million respectively. This is a considerable increase from the N6 million, N1
million and N500, 000 won last year by contestants.
He reassured consumers
and Nigerians that the show will still be about “the unbeatable fun and the
unbreakable bond that ten families will showcase when they slug it out learning
and performing a variety of dance styles in the famous Maltina Dance All
Academy.”
(L-R) Marketing Media Manager Nigerian Breweries Plc, Wasiu Abiola, Marketing Manager Non- Alcoholic Drinks, Sampson Oloche, Senior Brand Manager Maltina, Adewole Adedeji and the Corporate Media/ Brand PR Manager, Edem Vindah at the Maltina Dance All Season Eight (MDA 8) tagged Rhythm of Happiness in Lagos.
Also speaking,
Mr. Adewole Adedeji, Senior Brand Manager Maltina stated that building any
brand is a very long journey, “We are glad with the evolution of the Maltina
brand over the years and the impact it has made thus far. We are also very
excited about what season eight of MDA have in store for us. You will agree
with me that eight years is a long time for a show to still be relevant and
we’re very glad that Maltina, through MDA, continues to bring the brand
experience of sharing happiness and fun to the consumer.  The MDA “Rhythm of Happiness” edition will be
refreshingly unique because we put a lot of work into it. Every year there is
something bigger and better.”
The show proper
will be preceded by regional auditions which will kick off in Port Harcourt at
the Atrium Event Center on July 18th – 19th; Lagos – National Theatre on July
24th – 26th and Abuja – Nicon Luxury Hotel on August 1st – 2nd. Interested
Nigerians can go online and register at www.maltinadanceall.tv or they can
register at the venues of the auditions for a chance to participate. They can
also visit facebook.com/MaltinaNigeria for more information.
During these
regional auditions respective family members also stand a chance to win any of
the numerous regional dance competition prizes; Generating sets, Flat screen TV
sets, Home theatre systems and lots of refreshing Maltina drinks.
(L-R) Corporate Media/ Brand PR Manager, Nigerian Breweries Plc Edem Vindah, Marketing Manager Non- Alcoholic Drinks, Sampson Oloche, Presenter of the Show, Osas Ighodaro  and the  Senior Brand Manager Maltina at the Maltina Dance All Season Eight (MDA 8) tagged Rhythm of Happiness in Lagos.
The TV show will
be aired from September 7 this year on major TV networks with videos uploaded
on YouTube and Facebook. Also, viewers can participate and win fabulous prizes
through the interactive SMS platform during the show.
It would be
recalled that the 2007 edition produced the Onye family as winners; in 2008 it
was the Opuwari family that carted away the star prize; in 2009 the nation’s
best dance family were the Ibiams, in 2010 the Adejoh’s held sway and in 2011
the Ekubo’s showed Nigerians why they were crowned the number one dance family.
In 2012 the Greens were crowned the best dance family with the unforgettable
swinging moves of Opus and his sister. The Briggs family won the 2013
edition. 
(L-R) Senior Brand Manager Maltina, Adewole Adedeji, Presenter of the Show, Osas Ighodaro  and a comedian, Oluwasegun Ogundipe Lafup at the Maltina Dance All Season Eight (MDA 8) tagged Rhythm of Happiness in Lagos.
Since its introduction into the Nigerian market in 1976, Maltina has
evolved to become the Nation’s number one malt drink with high quality natural
malt drink, fortified with essential vitamins and minerals. This affords the
entire family with the vitality and superior nourishment necessary for their
daily activities – including those special fun moments shared with friends and
loved ones.
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