Poised to make a positive statement in the Nigerian market, Giant Beverages
Limited, a Lagos based state of the art beverage outfit has unveiled Valmont, a
super-premium water brand; unique in both content and packaging.
introduction of this premium product is coming on the heels of the company’s
resolve to ensure that Nigerian brands join the league of internationally
to its General Manager, Mr. Ayo Afolabi, the company is travelling this route
because of its firm belief that a brand is a mark of quality which is one of
the key characteristics.
this end, the new product, Valmont is produced to attain a super-premium brand
status in taste, look and feel. “Our water is produced to the best of
international standards. It goes through our ultra-purification processes
without being exposed to air until it enters our unique bottles, thus preserving
its freshness and purity. It is called ‘Valmont’ for its strong, rich, luxurious
and sophisticated background.”
added that Valmont is natural and produced to accompany fine food and luxurious
lifestyle. Its transparent and minimalistic labelling further gives it an extra
touch of class which is expected to appeal to discerning consumers who will
stop at nothing to enjoy the best that life offers.
order to make maximum market impact to meet consumers’ varying needs, the
product comes in 600ml, 750ml (Sportcap) and 1.5L 100% recyclable plastic
bottles. At a later point, it will also be available in750ml glass bottles sold
only through high-end restaurants, hotels, international airlines and event
from its product quality and packaging, Valmont boasts of widest range of sizes
in the Nigerian market: thus providing water to suit different consumer needs.
more light on the brand, Marketing Manager of the company, Mrs. Bose Ogunyemi pointed
out that one of its range comes with an innovation that would be the first in
the industry. “Our Sportcap (750ml) is the first in Nigeria and it is suited
for on-the-go consumers, it is convenient and would not distract consumers’
from other activities such as driving, walking, etc.
stressed that Valmont “is a lifestyle brand” that delivers much more than
hydration to the consumer. Valmont has the red cap which signifies prestige in Nigeria;
it also makes the brand striking and outstanding. That is the fundamental
reason the brand promises prestigious quality and purity.”
positioned as a lifestyle brand, it is buoyed by symbolic attributes like
sophistication, class, appeal and uniqueness. This wholly Nigerian owned brand
with the historic Zuma Rock as its brand iconic symbolism promises to be a
market leader as it hits the market.
why the Abuja situated rock formation was chosen as its brand icon, Mrs.
Ogunyemi noted that “The intrigue of the rock is that it bears a ‘human face’
on its surface, and this for every Nigerian is an ultimate symbol of purity of
nature. The freshness and natural purity of this cultural landmark is relatable
to our Valmont. This is because our water is fresh and pure from start to
finish. More importantly, it signifies that Valmont is a proud Nigerian brand.”
the tagline “Live Pure,” the brand, which is bottled to the highest standards,
provides there freshing essence that matches discerning consumers’ lifestyle wherever
they are found. Whether at a luxury or quick service restaurant, home, work or on
the go, Valmont delivers rejuvenation in the most convenient form.
Beverages Limited was set-up to focus primarily on the manufacturing of quality
and healthy alternatives to the traditional sugar sweetened carbonated beverages.
With this mandate, it will fill a huge gap in the beverage sector, a gap for
healthy and natural beverages. This gap is a result of the increasing awareness
of the Nigerian populace about lifestyle and nutritional issues as it affect
their health. It is bent on ensuring that Nigerians live healthy lives despite
a life expectancy of 51 years for men and 53 years for women.