Giant Beverages Among Finalist At 2015 Global Water Congress

Giant Beverages Limited, Ikorodu, Lagos-based state-of-the-art
beverage company was named amongst the top three finalists  at the 2015
Global Bottled Water Congress and Awards held in Lisbon, Portugal. The awards
formed the highlight of the 12th Global Bottled Water Congress which was organized
by Zenith International, a world leading food and drinks consultancy in
conjunction with media partners BeverageDaily.com, Beverfood and the
International Bottled Water Association.

This feat is coming on the heels of the recent unveiling and
introduction of Valmont, a super-premium water brand, unique in both content
and packaging by Giant Beverages into the Nigerian market.
The awards attracted over 100 entries from 22 countries in 11
categories, demonstrating creativity, innovation, marketing, community
initiative and environmental best practice. Valmont participated in the “Best
New Brand” category where it was named top three finalist with global brands
like “Hope in a Bottle” bottled by Friends of Hope Inc; and Glacéau Smartwater
bottled by Coca-Cola Enterprises.


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Speaking on the feat, Marketing Manager of the company, Mrs. Bose
Ogunyemi said: “Nigerians will agree with me that it is it is indeed an honour
to have a new product from Nigeria compete at the highest global level and come
out tops. We believe it is testimony to the attention to detail, quality and
packaging of our product. We will not rest on our oars as we strive to ensure
that Valmont and our other products make the needed impact in the Nigerian
market.”
She pointed out that Zenith international is a commercial and
technical consultancy with 20 years market intelligence and conference services
that have helped shape the worldwide food and drinks industry. “For our brand
to have made a strong showing with more established global brands shows that we
started on a strong footing. I can assure Nigerians that Giant Beverages, as a
responsible corporate citizen, will contribute its quota towards the production
of quality products.”
It would be recalled that Ogunyemi, had during the introduction of
Valmont, referred to it as super-premium water produced to the best of
international standards. “The water goes through our ultra-purification
processes without being exposed to air until it enters our unique bottles, thus
preserving its freshness and purity. It is called ‘Valmont’ for its strong,
rich, luxurious and sophisticated background.”
She added that Valmont is natural and is produced to accompany
fine food and luxurious lifestyle. Its transparent and minimalistic labeling
further gives it an extra touch of class which is expected to appeal to
discerning consumers who will stop at nothing to enjoy the best that life offers.
Shedding more light on the uniqueness of the brand, she also
pointed out that one of its ranges comes with an innovation that is a first in
the industry. “Our Sport cap (750ml) is the first in Nigeria and it is suited
for on-the-go consumers, it is convenient and would not distract consumers’
from other activities such as driving, walking, etc.”
She stressed that Valmont “is a lifestyle brand” that delivers
much more than hydration to the consumer. Valmont has the red cap which
signifies prestige in Nigeria; it also makes the brand striking and
outstanding. That is the fundamental reason the brand promises prestigious
quality and purity.”
Appropriately positioned as a lifestyle brand, it is buoyed by
symbolic attributes like sophistication, class, appeal and uniqueness. The
brand also made a statement with the historic Zuma Rock as its brand icon.
On why the Abuja situated rock formation was chosen as its brand
icon, Mrs. Ogunyemi noted that “The intrigue of the rock is that it bears a
‘human face’ on its surface, and this, for every Nigerian, is an ultimate
symbol of the purity of nature. The freshness and natural purity of this
cultural landmark is relatable to our Valmont. This is because our water is
fresh and pure from start to finish. More importantly, it signifies that
Valmont is a proud Nigerian brand.”
Giant Beverages Limited was set-up to focus primarily on the
manufacture of quality healthy alternatives to the traditional sugar sweetened
carbonated beverages. With this mandate, it will fill a huge gap in the
beverage sector, a gap for healthy and natural beverages. This gap is a result
of the increasing awareness of the Nigerian populace about lifestyle and
nutritional issues as it affect their health. It is bent on ensuring that
Nigerians live healthy lives despite a life expectancy of 51 years for men and
53 years for women.

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