Nigerian Breweries Romances Fuji Music with Goldberg + The Untold Story of Goldberg Fuji to bam initiatives

Contestants at the audition rocking the stage

In what can be best described as a keenly
contested audition, twelve contestants out of the hundreds that
competed, have finally emerged to the quarter-final stage of the Goldberg Fuji
to Bam
music talent activation.
The auditions held in six locations, De Palace Bar, Ilesha;
Kwality Express Bar, Oshogbo, La Cuisine Bar, Ibadan, Atlas Hotel, Ado
Ekiti,  Inter Life Hotel, Akure and Rockyson Hotel, Akungba/Ikare.

The quarter final is scheduled for Ilesha, Osun State while the
semi-finals will
hold in Akure, Ondo
State. The grand finale has
 been slated for Ibadan, Oyo State.

Judges at one of the audition venue

 The quarter-finalists are; Ejire Performer
and Okikiola who qualified from Oshogbo while in Ilesa, Segun Sender and Smally
qualified. In the ancient city of Ibadan where the contest was intense,
Twinszobia Twins and Muhideen Adisa emerged victorious while Sunday Olayiwola
(aka Temitope Ajani Oluaye Fuji) and Akanni ‘Banana’ Olajide qualified from

In Ikare, Adekunle Mudashiru and Adebola Muyili got the nod to proceed to the
quarter-finals while Bukola Omoyajowo and Fasheko Olorunleke emerged from
winners stand the chance of going home with up to N1.5m cash and other exciting
prizes at the grand finale.
It would be recalled that Marketing
Director Nigerian Breweries Plc, Walter Drenth during the course of the
auditions, expressed great satisfaction over the huge turn-out of Fuji lovers
and artistes. While explaining the rationale behind Goldberg’s Fuji to
initiative, he said, 
“Goldberg is a quality lager beer that celebrates consumers and
their traditional values
. Fuji music enjoys huge followership across Nigeria which
has led the brand to provide the Fuji To Bam
as  one of the platforms to further engage and
connect with our consumers.”
Contestants at the audition rocking the stage

 He also added that the programme was a
worthwhile event. “The Goldberg brand believes that many parts of the country
are endowed with talents in music yet to be discovered; and I believe that as
the talent hunt contest moves to other locations, 
Fuji to Bam will
discover more Fuji talents that will become great music icons like KWAM1,
Pasuma, Saidi Osupa and others”.

Current Goldberg Ambassador and winner of last year’s Fuji to
contest, Nurudeen Atanda  Antenna),
who was a guest at the Oshogbo auditions, stated that the brand made good its
promise of rewarding him with a cash prize of N500, 000 and other gift items
last year when he emerged winner. He stated further, “What Goldberg is doing
for Fuji music is great, they are really giving upcoming Fuji artistes in
Nigeria an opportunity to shine and excel. I’m really proud to be associated
with the brand and I will keep thanking them for giving me and others a
platform to excel and become relevant in the music industry today”