Redeemer’s University Agog for Akingbade’s Lecture

Bola Akingbade
The Redeemer’s University, Ede, State of Osun, is said to be agog
at the prospect of Mr. Bola Akingbade visiting the campus to speak to the
students and the entire university community on the subject of university
Bola Akingbade is billed to deliver a Bespoke paper on Building a World Class University: the Role of Brand Management. The
conference which holds on Tuesday, March 29, 2016,
expected to be attended by about 2000 students and the entire university
Mr. Akingbade would be sharing his rich and enduring marketing
communications knowledge and experience with students of Redeemer’s University
(RUN) as they mark their BrandiQ Club Day at The University Auditorium, Ede,
Sate of Osun.

Already, there is a high level of excitement within the entire
academic community since the announcement that this strategic marketing egghead
would be presenting the main paper during the RUN BrandiQ Club Day. Students
from neighbouring universities and polytechnics have been invited in huge
numbers to grace the occasion. The Vice-Chancellor of Redeemer’s University
Prof Debo Adeyewa and the registrar,Bola Oloketuyi
 will play hosts to the select personalities across all spheres of
life invited to the unique occasion.
The guest speaker, Bola Akingbade is one of Nigeria’s most
respected brand strategist with vast marketing experience. His experience cuts
across local and international marketing assignments mostly in the Fast Moving
Consumer Goods (FCMG). He is a former Chief Marketing Officer of MTN Nigeria.
While serving this Telco giant, Akingbade deployed his wealth of experience to
create seamless strategic marketing models to boost the firm’s profitability.
He also worked with Nigerian Breweries Plc where he rose through
the ranks and climaxed as Corporate Affairs Director of Nigerian Breweries Plc
in 2004. In 2001, he was at Heineken International, responsible for building
the Amstel brand across the African continent.
 He also
served as the Marketing Director of Nigerian Breweries Plc
He has held leadership positions in several professional bodies,
including the Advertisers’ Association of Nigeria (ADVAN) where he served as
President. He is a member of Nigerian Institute of Marketing; Fellow,
Advertising Practitioners’ Council of Nigeria and Member, Institute of
With this wealth of experience, handling a highly interactive and
intellectual session that would dissect several burning issues bordering on the
question of institutional branding and other related issues comes natural to
Mr. Bola Akingbade.
  At Tuesdays event,
Students and other members of the academic community will have the privilege of
interacting real time with this marketing legend.
BrandiQ Campus Club, the organising platform for this programme
was designed to intellectually equip all students, especially those in
programmes related to Integrated Marketing Communications (IMC) in universities
and polytechnics, and to also develop their brainpower and creative minds
during their formative years in school.
Commenting with excitement, after he has seen the impact of the
club in schools like Redeemers University, the Publisher/Editor-in-Chief of
BrandiQ Magazine, Mr Desmond Ekeh, expressed
delight at the pace of the club
s growth in Redeemers
University. He further stated that the major objective of establishing the club
on campuses is to
give students a platform to assimilate the IMC
industry and activities of players in the industry and help them transit from
the university to the labour market. We have spoken to industry experts who are
poised to mentor students in the areas of their endeavour. This will involve
the use of conferences, workshops, seminars, symposiums and other professional
windows and mediums of supporting the academic world, just like the one we
would be witnessing next Tuesday. We hope corporate organisations will respond
positively to this cause, even as they will end up being the major
beneficiaries of this initiative”.
In bemoaning the disconnect between the university and the labour
market, in terms of capacity, Mr Ekeh noted that recent experience by employers
has shown that it is becoming increasingly difficult for graduates to “enter
into the labour market as equipped and ready hands,” hence the need to “fire up
their professional spirit,” while still in school, through such initiative.
“The purpose is to connect.”
The Deputy Editor-in-Chief of BrandiQ, Mr. Agbo Agbo also
commended the BrandiQ club of Redeemers University, for their commitment to
scholarship and encouraged other students in various universities and
polytechnics to make the most of the BrandiQ platform to support their academic