Meeting MIKE AWOYINFA is synonymous to meeting a Professor of Journalism for a free but expensive coaching. He is rare to come by but once you meet him, you are very lucky.
Penultimate Tuesday, November 3, 2020, this channel met the humble but very innovative media guru and King of Nigeria’s tabloid journalism sector inside his humble abode in Okota area of Lagos in the Western Senatorial district.
Meeting him was by chance and a golden opportunity as our team had gone to do a community reporting in the neighborhood.
MIKE AWOYINFA and his late friend DIMGBA IGWE revolutionalized human interest journalism in Nigeria when they pioneered the highly successful WEEKEND CONCORD Newspaper in 1989.
They later became the founder Managing Director/Editor-In-Chief and Deputy Managing Director/Deputy Editor-In-Chief of Sun Publishing Limited in year 2002.
They are authors of many successful books including ‘The Journalism Text’, ‘The Art of Features Writing’, ’50 Nigeria’s Business Strategists’, ‘Nigeria’s Marketing Memoirs’, ‘Mike Adenuga: Africa’s Business Guru’, ‘Segun Osoba: The Newspaper Years’ and the latest one, “50 Nigeria’s Boardroom Leaders” (Lesson on Corporate Governance and Strategies).
In this encounter, the tabloid journalism guru spoke on the definition of news, new journalism and how journalists can succeed in a hostile environment.
He also spoke on some of his mentees like Nigeria’s Presidential spokesman, FEMI ADESINA, ERIC OSAGIE and the future of tabloid journalism in Nigeria.
He said the day Femi Fani Kayode got angry was his most fulfilled day as a news merchant.
Find out more in this clip.
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