Goldberg visits Olota of Ota, Becomes the first Beer Brand to Honour the Monarch


(R-L) Olota of Ota,  Alayeluwa Oba Alani Osanyintola Oyede, Yoruba movie actor, Olaniyi Afonja and Regional Business Manager Ibadan, Nigerian Breweries Plc, Joseph Bodunrin  presenting Goldberg Lager Beer to the Olota during Goldberg Fuji T’o Bam team’ visit to the Palace on Friday.

Goldberg Lager Beer from the stable
of Nigerian Breweries Plc paid a 
surprise courtesy visit to the palace of Olota of Ota as a  mark of respect to the monarch before  the biggest fuji concert and the quarter final
of the Nigeria’ number fuji music talent hunt, Fuji T’o Bam on Friday. The Alayeluwa
Oba Alani Osanyintola Oyede, the Olota of Ota, who received the team, commended
the Goldberg Fuji t’o bam talent hunt idea.

The visit, which was part of the
core values of the brand in celebrating the culture and beliefs of its
consumers, had the Regional Business Development Manager Ibadan, Joseph
Bodunrin, Public Affair Manager for West, Tayo Adelaja, Brand Manager, Mfon
Bassey, Yoruba movie actor, Olaniyi Afonja, the 30 contestants, other Senior
Managers and some of the high chiefs which include Balogun, Ajana, Akogun,
Onikotun and Onikosi.
Speaking during the courtesy call,
Oba Alani expressed his joy for the visit; he commended the team for coming up
with such a brilliant idea as part of the plan to give back to the society
through Fuji talent hunt. He said, Fuji music is a music genre that is mostly
enjoyed by the people of the South Western part of Nigeria, because it has a
connection with celebrating culture and bringing out the beauty of Yoruba
heritage and language.
The Olota then gave his royal
blessing to the Brand, the company, the contestants and the entire team. He
promised to support the talent hunt to the finale and the subsequent editions.
In his comments, Brand Manager
Goldberg, Mr. Mfon Bassey, revealed that Goldberg is a brand that is brewed for
the befitting man and has always been part of cultural  celebrations like
Osun Osogbo festival, Oke Ibadan, Ojude Oba in Ijebu Ode and Fuji t’o bam
talent hunt which is part of the continued development of the culture of the
people which has span for three editions.
Chief Wadudu Dehinde, the Akogun of
Ota Land prayed for  Nigerian Breweries Plc and the Goldberg brand, while
he called for continued partnership between the organization and the
traditional setup in developing the communities and the Nation at large.
It would be recalled that, Mr. Kufre Ekanem, the
Corporate Affairs Adviser of Nigerian Breweries Plc
had explained during
the kickoff of the competition that it will take
place across key cities in South West Nigeria with notable Yoruba actors, like
Sanyeri, Kamilu Kompo, Mr. Latin and Odunlade Adekola gracing the event from
the quarter final to the grand finale stages.
Ilesha in Osun State
will host the semi-final, while the grand finale which will hold in Ibadan is
expected to be an exciting life changing experience for the finalists and fans.
Mr. Ekanem noted that
Fuji music enjoys huge followership, especially in the south Western part of
Nigeria, which has led the brand to create the platform “to connect and engage
target consumers.” The music genre, he pointed out, thus provides a
credible platform for the brand to get closer to them and share their interest
and culture.
Fuji T’o Bam is an indigenous
music activation
platform of Goldberg
which has in the last two editions led to the discovery of budding Fuji talents


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