JIDE CHORD (Jide Akinwunmi) is an epitome of creativity. Since he left Nigeria in the late 80s for the United Kingdom (UK), the Ibadan Oyo State born Juju Music maestro (He is Abeokuta, Ogun State by parental affiliation) has re-created a new entertainment sector in the black community in Diaspora, especially in the United Kingdom where he raised a family.
He is one of the few souls who got into entertainment with a head full of ideas and a school degree. Jide Chord started his career as a Journalist with PUNCH Newspaper before going into Public Relations, Banking and Entertainment.
His antecedent as a Choir Master in his local church (Celestial Church of Christ) soon became an asset that set him apart and gave him a niche as a music band leader in London with a stint with Metropolitan Police as a Cultural Attaché.
His band, London Merry Makers Band soon redefined JUJU Music and became the delight of many high profile Nigerians, Africans and white community cultural enthusiasts in the UK as the British Art Council engaged JIDE CHORD in so many local and foreign events.
Since then, he grew in leaps and bounds and soon became a household name both in Nigeria and the United Kingdom.
He has released couple of albums with FESTIVAL OF LOVE being his most celebrated album.
Now settled in Nigeria, the Juju Music maestro and creator of JUJU LAMBADA opened up to Asabe Africa TV during a recent exclusive chat inside his hotel suite on his relationship with famous Nigerian Hip Hop Music Producer and Record Label leader, MICHAEL AJAERE aka DON JAZZY.
DON JAZZY used to perform for JIDE CHORD’S band in London in the 90s and early part of the millennium.
The Juju Music maestro also spoke on the rise of Fuji Music and why he think Juju Music can never die.
Find out more in this new clip.
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