Miss Heritage Beauty Pageant is about morals not obscenities – Abuja big girl, Chinor Emeka + Why Lagos 1st Lady, Akran of Badagry, others endorsed her brand | Says “Dad wanted me to be a medical doctor but…”

Chinor Emeka to asabeafrika…..’With Miss Heritage, we sell morals not obsenities’
Chinor Emeka an Abuja based arts enthusiasts is the Managing Director and
Chief Executive Officer of Caires
Grooming Agency
with head office on Onterior Street, off Mississippi Road FCT Abuja. The Imo
state, South Eastern Nigerian born medical practitioner turned beauty pageant
expert is the brain behind the unique Miss
Heritage Beauty Pageant which had
its maiden edition in November 2011 in Abuja,

the capital city of Nigeria with
many young people from across the country filling in and becoming entrepreneurs
of a sort after their participation. For Chinor
whose passion is to see young Nigerians especially her female folks becomes
successful, beauty pageants are not supposed to be a platform for celebrating
obscenities but an avenue to impact knowledge and empower young people who are
gifted without direction. Her organization, Caires Grooming Agency which is a leading production and personal
grooming agency has groomed so many young Nigerians in the past with a  second edition of  her Miss
Heritage beauty pageant
coming up this November 30th at the Oriental Hotel, Victoria Island, Lagos,
South West Nigeria. The event starts with a week activity that will see
contestants from all over Nigeria camping for lectures, trainings, visitation
and exhibition at a venue in Badagry Lagos. The beauty contest which has been
endorsed by Lagos state first lady, Dame
Abimbola Fashola
and the Akran of
Badagry
among  other eminent
Nigerians is one event which promises to showcase to Nigerians how to do an
excellent beauty pageant devoid of obscenities and moral decadence. Your soar
away Africa’s number one celebrity encounter blog asabeafrika had an
interesting encounter with this daughter of a surgeon recently in Lagos and it
was a very educative one for. Get your best wine brand with a favorite snack
and enjoy the story of the lady who wants to use beauty pageant to change the
orientation of many in a country where decadence seems to be seen as enviable
trend. 

Chinor Emeka with Celebrity blogger, Gbenga Dan Asabe of asabeafrika
Chinor Emeka, founder of Miss Heritage Beauty Pageant
Meet the heritage lady
With
an infectious smile playing on her cheek, the very dynamic lady introduced her
self and project to asabeafrika “My name is Chinor
Emeka,
I am the founder of the National
Heritage Award
and Miss Heritage
Nigeria
. I am also the MD/CEO of Caires Grooming Agency which is an
event production and grooming agency which has the patency of hosting a twin
event titled National Heritage Awards and Miss Heritage Nigeria.
The grooming agency is an agency that grooms models, we groom the youths in
general to identify them and develop their talents. That is our core target; we
are trying to see how we can empower these youths and develop their talents in
the best way we think we can reach out to them and make them better citizens of
the nation. Now, Caires Grooming Agency
is the body of Caires International Heritage Awards and Mrs. Heritage Nigeria, we are one
individual, institution and organization that has distinguish itself in
cultural related matters and we have affected the lives of the youths in
positive ways in the different walks of life” 

“A lot of people feel pageantry has
been abused so much because most times it is all about obscenities with no
educational value attached. Most parents are afraid for their daughters because
they feel pageantry don’t add any educational value to their children any
longer and it is just about obscenities. But we are giving them a new assurance
because ours is a pageant with a difference, it is a unique pageant; one among
many with the price tag of excellence”.

Chinor Emeka, founder of Miss Heritage Beauty Pageant
Our beauty pageant agenda
Speaking
further on her project, Chinor
enlightened this blog on what her concept stands for and how it can effect a
lot of positive changes in the life of participants “The beauty pageant is just
a platform to showcase the rich culture of our country and Africa as a whole.
We are only trying to say that with what Nigeria and Africa is blessed with, we
can use our African fabric to make beautiful dresses, make dinner dresses, and
make wedding dresses and great dresses that is synonymous to the kind of
dresses the queen of England wears. We are trying to say we can actually use
our fabrics to do very creative things. So, on the day of our awards and beauty
pageant, Nigerians will see very, very creative artworks that help depict our
culture, depict who we are, depict our tradition and depict us as Africans.
Instead of wearing the English tiara, we can actually use our coral bead to
make the diadem and wear. It only goes to show that we can actually be creative
with our own, with what we are blessed with. Nigeria is blessed with rich
culture, good vegetation and a good weather. I am beckoning on the Federal
Government to take the tourism aspect of our socio-economic life serious and
see how we can actually make tourism a second and if possible a major economic
earner for Nigeria. I can see that some states are achieving success with their
tourism potentials and I give kudos to Mrs.
Sally Mbanefo,
the Director General of the NTDC (Nigerian Tourism
Development Corporation). I do recommend her and commend her vision and passion
for tourism development because she is trying very, very hard to change the
cultural and tourism landscape of the country. So, we want government to see
how we can make this sector an interesting sector where more foreigners will
come in and invest”
Miss Heritage Beauty pageant founder, Chinor Emeka
The idea and its benefits
The
Miss Heritage founder launched into
how the entire idea began with her and why Nigerians must buy into it “We
started this event in 2011 that was when we had the maiden edition in Abuja.
Now, the concept behind it is not far fetched from the title “Mrs. Heritage”. I
sat down one day and said to myself ‘My country is a blessed country, it is a
rich country, why don’t we come out and see what we can do on our own as
youths, as young people, as citizens of the country?’. To see how we can
promote what we have through culture and tourism. That was the genesis of this
idea and I also looked at the various pageants being staged in Nigeria and
elsewhere but none has really, really showcased the true beauty of Africa and
show the true beauty of Nigeria as a multi-cultural nation. None of these
pageants has shown the true beauty of the Nigeria woman, none of these pageants
have been unique in terms of cultural identity. So this one is totally
different and it has nothing to do with bikini, no bikini because it is not
in our culture. No exposure except for few tribes that we know that they wear
their jigida and short skirts and all that. Apart from this, there is
nothing, no form of nudity, it is all about promoting our cultural heritage, it
is all about developing the talents of these youth and giving them empowerment
and also re-uniting, we are trying to re-unite the nation. 
“That is most of the things you see
in Nigeria, this are most of the people we see here, dream killers and by the
grace of God, time will come when these set of people will phase out. We don’t
want this kind of people in our nation. We don’t need selfish people, we need
selfless people who help dreams to grow people who are spontaneous and who can
drive the dream of the youth because without the youth, you have no tomorrow”

Chinor Emeka…..’Africa has a whole lot of potentials in tourism and that is what we want to sell to the world’
The GDA, Chinor Emeka and a Miss Heritage Executive
Yes, we have a lot
of things happening here and there, negative things happening all around
especially with our northern brothers but we can use culture to heal it; by the
time you as a person realize that ‘no, I should be my brother’s keeper, we are
one Nigeria’, if somebody comes from a third country, no matter how much he
gives you to go and kill your fellow Nigerian you will say ‘no’, instead let us
put heads together and see how we can make this country a better place. That is
why I am using the platform of Miss
Heritage Nigeria
to achieve this goal. When our girls are going to storm
camp in few days time, they will not represent their indigenous states of
origin. Instead, they will represent every state in Nigeria and that will
afford the eastern girl to represent a state in the north and by doing that you
are going to learn the culture and tradition of the northern people by
interacting with them and understanding them. Because we are trying to see how
we can make this country a better place and promote unity among one another.
So, by the time we crown our Miss
Heritage,
she now goes from schools-to-school, primary to secondary schools
and institutions of higher learning to impact the cultural values into the
psyche of the students, to talk about people’s unity and talk about how
important it is to develop your intellectual knowledge through culture. Every
one is blessed, we all have talents but most people do not know how to go about
this talents and that is where we come in as Caires Grooming Agency”.  
GDA, Chinor and one of her executives
The Daughter of the Surgeon who fell
in love with arts and style…
Taking
asabeafrika
into her origins, Chinor Emeka told us the story of her humble beginnings “I am
from Ata
Ikeduru
Local Government Area of Imo state and I am the daughter to the
Honorable Doctor and Lady Emeka and Adanma Ukegbu. My father is a medical
doctor and was a politician. I think he joined politics at some point and now
he is back to his medical practice. I am his first daughter. We are eight in
number, four boys, and four girls”.  Chinor took asabeafrika on a voyage
of her early years “Growing up to be honest was wonderful. Most times I tell
myself ‘I wish I can just be a child again’ because if your parent saw that you
have a challenge, they will always proffer a solution. They pamper you and
won’t afford to see you go through any form of challenge. It is left for them
to take care of you in all the aspects of life; they think for you, care for
you and all that. So, growing up was interesting for me, I had fun as a child.
Of course I am still having fun because to be honest with you, this project has
been largely supported by my parents. 
Chinor Emeka….’Growing Up with my parent was fantastic. My dad ensured I became the daughter he wanted me to be’
They have been my backbone I call them the heritage pillars. But we have to
take the project to the next level and that is why I am beckoning on the
government, individuals, cooperate bodies to come and support this project
because it is something that has to do with the lives of our children, our
youth and we ourselves; a project with an educational and moral value. This is
not just an event or a pageant that you come and showcase your body and wear a
crown, no; there are things these ladies will learn when they are in camp and
at the end of the day they are going home with something. For instance, we
produced two fashion designers in the last episode of Miss Heritage. You will
meet them when they come for this year’s event, they will be coming into the
camp with the girls. So, everybody has something to offer. Some of the girls
who left schools without having anything to do now have something doing because
of the lessons they learnt when they were part of this pageant.  A lot of them out there are so excited for
this pageant one, because it is a woman who is the founder and the organizer. A
lot of people feel pageantry has been abused so much because most times it is all
about obscenities with no educational value attached. Most parents are afraid
for their daughters because they feel pageantry don’t add any educational value
to their children any longer and it is just about obscenities. But we are
giving them a new assurance because ours is a pageant with a difference, it is
a unique pageant; one among many with the price tag of excellence”. 

“My dad made sure I read my head hot.
In fact I was more like the best mathematician in my class; my dad is a
surgeon. So, I could not have had him and fail math. It is not possible, he was
a disciplinarian and at the same time pampering.  He says spare the rod and spoil the child. He
made sure I was the daughter he wanted me to be”

Miss Heritage Beauty pageant founder, Chinor Emeka with the GDA
My Dad by me
 When this blog asked Chinor to describe the person of her dad if the elderly man is
either a pampering dad or a “strictarian”, she came with an exclamation “What!”
and continued “My dad is a whipping disciplinarian. My dad made sure I read my
head hot. In fact I was more like the best mathematician in my class; my dad is
a surgeon. So, I could not have had him and fail math. It is not possible, he
was a disciplinarian and at the same time pampering.  He says spare the rod and spoil the child. He
made sure I was the daughter he wanted me to be. He is so proud of me; yes I
was actually going to study medicine, I was going to take after him and I am
still going to do that but along the line my school at that time (Madonna
University) was not offering medicine as the course was not accredited in the
school. So, I had to switch to human
anatomy
which is a branch of medicine and more difficult than medicine. But
it was interesting because it was still in the line of what I always wanted to
do. So, after graduation, I felt okay, what next? Try to get a job but of
course the entire job scene was getting difficult and I decided to create value
for living. I said instead of being idle I can use my intuition and set up
something and that was how I started this project and since then I have been
running it. So, growing up was very interesting and my parent were great” “My
mother is a wonderful sweet woman. She made sure we look all pretty and cute
and made sure we get the food on time, she is a dietician. So, we came from a
medical oriented family. My mother was just an awesome woman”
Winner- Lilian obehioye onabu, 1st runner up- Agukwe chioma Cynthia and 2nd runner up- Chukwuneke Chidinma
My message to 1500 Angry Youths
If
Chinor Emeka should be a guest
speaker in a hall filled with a thousand, five hundred disgruntled Nigerian
youths, what will be her chief message? “My message to them would be that they
should not be afraid to express who they are. That is one and two; before they
take a step they should tell God. ‘God this is what I want to do, this is what
I want to become. Direct me to the right people, guide me, people who see the
vision people who sees what I see’ because some people when you take your
vision to them they say ‘okay, I have heard you, I will look into your
proposal’ and that dies there because they push it to one corner. That is most
of the things you see in Nigeria, this are most of the people we see here,
dream killers and by the grace of God, time will come when these set of people
will phase out. We don’t want this kind of people in our nation. We don’t need
selfish people, we need selfless people who help dreams to grow people who are
spontaneous and who can drive the dream of the youth because without the youth,
you have no tomorrow. So, I will make sure I advise them to be who they are and
make a bold step to achieve their dreams”.
Chinor Emeka….’Our next edition of Miss Heritage will be very exciting’
Miss Heritage Beauty pageant founder, Chinor Emeka
How you can achieve your goal in a
hostile environment
Still
speaking on youth development and how an average youth can succeed in a hostile
environment, the Miss Heritage Beauty Pageant founder went further “I will say
that our youth should not derail in their trying strategy. They should not
break down in the face of tyrannical rejection. Yes, when you come across an
average youth today and ask ‘why are you doing this, especially those on the
street, some of them say they are doing wrong because they have no one to care
for them, there is no job and they have to cater for their family. Some of them
just feel that is just what they want to do. Some people have found themselves
in the wrong processes and because they feel there is no job, so they have to
survive by any foul means available and that is where we come into play and say
‘since there is no job, you have a talent. There must be a talent in you;
something must have been deposited in you’. We try to develop that talent, with
that talent, you can go to some people and say ‘oh, I have this’ or you go into
mentorship and learn from pioneers. You can try to see how you can get out with
what you do on Youtube. Now, someone gets to see it and get interested and get
excited and invite you and that ends the story of the struggle. 
There has to be
a step forward. You can’t say ‘oh, because there is no job today, let me fold
my hands or let me go on the street and steal’ no, because those things will
get you into complete trouble that will sink your entire existence as a human
being. So, I will say to the youth that ‘please, no matter what the situation
you find yourself, you should always pray and try to work towards developing
yourself’ and there is no harm in going to one or two places to sell your ideas
to someone but ask God to give you direction to the right person so that they
do not steal your ideas from you or throw your proposal into the dustbin. So,
you have to keep trying until you succeed, you have to keep trying until that
door is opened for you”
Miss Heritage Queens
Miss Heritage Queen
My Role Model is Ma’ama 
Chinor didn’t waste time in telling this
blog who her role model is when the question was put to her. With a big smile
she answered “My mother is my role model. Her name is Lady Mrs. Adanma Emeka Ukegbu. She is a knight of St. Mulumba. She is such a graceful
woman; she is elegant, she is beautiful, hardworking, God fearing and a
conscientious woman and a good wife. So, I look up to her for everything. She
advises me, every step I take she is there for me and that has really
emboldened me to achieve more”.
Miss Heritage Queens
How this year edition of Mrs.
Heritage will start and end….
Giving
a rundown of how the second edition of Miss Heritage Beauty Pageant slated for
Sunday November 30th will run, Chinor Emeka gave details to asabeafrika “This year’s edition is
going to start with the girls arriving into camp which starts on the 23rd
of November and the camp is situated in Badagry
which is the country home of tourism in Nigeria. We will be there for
couple of days while we take beautiful pictures and take the contestants around
to see the Akran of Badagry, I have
actually been to his palace. So, they can not wait to receive us, they are
looking forward to us. During the camping we are going to have in-house guest
speakers who will come and mentor the girls on all areas of life and skillful
endeavor. It is a motivation aspect of the pageant on how the girls can develop
themselves after the pageantry; we have people who are into artistic works like
tie and die practice, bead making and all that, they will also come to the camp
to lecture the contestants on how those things are being done. 
Miss Heritage Queens
They are also
going to pay a special visit to Nike Arts
gallery
on what we call ‘an experience tour with a
visionary’.
She will be telling them how she started the organization
and how she has succeeded so far. There is going to be lots of activities to
educate them and mold them. And there is also going to be all sorts of
performances and the grand finale, there is going to be a conglomerate of award
recipients. We will be giving out awards to individuals and cooperate
organizations. We are equally going to have our guest speaker that is Ms Sally Mbanefo, the DG of NTDC and the commissioner for tourism in Lagos, Mr. Holloway and of course, Her Excellency Dame Abimbola Fashola
the first lady of Lagos state will be the mother of the day and we have award
for eminent Nigerians like Chief (Dr.
Mrs.) Opral
Benson, Senator Florence Ita Giwa, Chief (Mrs.) Abba Folawiyo, Erelu Abiola Dosunmu, Professor Pat Utomi will also be there with His
Excellency Ambassador (Professor) Dew Tuan Wleh
Mayson and other eminent Nigerians. It will take place at the ball
room of the Oriental Hotel, Victoria
Island Lagos on Sunday November 30th.
We will start with Heritage Carpet
at 3pm dot”. For further confirmation, people or cooperate bodies can reach us
on our website,
www.mrsheritagenigeria.org or mail us through [email protected]
HERITAGE LOGO

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