Rule 60: Understand the herd mentality

Nigeria’s Female Gospel Artiste, Kenny St. Best (KSB)  

People
like to form nice safe little groups – family, friends, work colleagues, town,
country, nation, and regiment—and will fight quite fiercely to protect these
groups. If you threaten them – or, and this is important, are thought to
threaten them – they won’t like it.  So
don’t.  Understand that this herd
mentality is important and that to blend in is important.

Suppose
your herd is a pride of lions.  Yes, you
can roll in the dust, roar, eat zebra and be very fierce and you will blend in
– you will be a lion.  This doesn’t mean
you have to capitulate though or be weak. 
In every pride there is a top dog – a senior lion.  You can blend in but still stand out by being
in charge, being a pack leader, being the head
honcho
.


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Blending
in is about being a chameleon not a wimp. 
Just because I say you ought to blend in doesn’t mean you have to give
up your identity or become a clone or lose all sense of your
individuality.  All you have to do is
know and understand herd mentality – and then use it to your advantage. I once
saw an employee reduced to tears because he didn’t know the system and the herd
– his fellow workers – turned on him.  He
was ‘different’ and they smelled his ear and went for him.
What
you are going to be is the proverbial wolf in sheep’s clothing.  If the sheep accept you, then you can do
pretty much what you want with them.  If
they detect any whiff of wolfishness they start to get very unsettled.
“JUST
BECAUSE I SAY YOU OUGHT TO BLEND IN DOESN’T MEAN YOU HAVE TO GIVE UP YOUR
IDENTITY OR BECOME A CLONE OR LOSE ALL SENSE OF YOUR INDIVIDUALITY”.
Study
any group of people and you will see conformity. They all like to be sheep, it
makes them feel:
·                   
Secure
·                   
Comfortable
·                   
Safe
·                   
Protected.
All
their thinking has been done for them and they can just eat grass cozy and safe
in the knowledge that they will be taken care of.  You don’t need these things, they’re for the
sheep.  You are the wolf.  Think independent, wolfish thoughts.
(Excerpts from THE
RULES OF WORK by Richard Templer Read “How to Dress One Step Ahead” from The Rules tomorrow on Asabeafrika)





Rule-to-Work Series











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