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Lady Rotimi Adejonwo Alake Oshun to asabeafrike….’I started business so early in life |
Oshun is quite, un-assuming and focused.
She is equally rich and connected but you will hardly hear anything about this
Lagos born socialite and business woman of repute in the media except by luck. Endeared with a rare grace that is peculiar to
royalty, Alake is born of a wealthy
parentage from the famous Bamgbose
family of Lagos Island.
of duty had shown her as someone who is going to toe the path of her textile
merchant mother and real estate developer father, late Chief Akinwunmi later in
life. As she grew she began to show the traits of a business conscious child
even while she worked as a staff of the Federal Ministry of Works in Lagos in
the 80s, she balanced her official
duties with the importation of head tie
from Switzerland and before long, Alake resigned from civil service and
inherited her mother’s textile business which she did for two decades before
she delved into her father’s line of business which is real estate. In recent times, Alake has gone into
hospitality business with the opening of a sophisticated hospitality facility
in Gbagada area of Lagos called Justland
Castle Hotel and suites. Designed in the garb of one of the edifices the
business woman relive in anytime she is away to her favorite city of the world,
New York, Alake’s hotel is in a class of its own. In a recent privileged
encounter with your Africa’s number 1 Celebrity encounter blog asabeafrika, this pretty mother of 5
revealed to us the secret of her success in business and why she feels that
every rich woman should submit herself to the command of her husband. Enjoy the
excerpts.
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Lady Alake Oshun….’Style is relative for me’ |
us a brief of her personality “My names are Adejonwo Alake Rotimi Oshun. I hail from Lagos state. I am a very
conscientious person when it comes to my work.
I try to be as modest as I can and I don’t play with my work. I don’t
want to say I am a workaholic but I like to concentrate on whatever I put my
mind upon. I am a very conscientious person when it comes to work and I am never
afraid to give my best”
“…She is very respectful of the man and so humble. She is not carried away by success. She is a great lesson to all women of success that whenever success comes, you should not be carried away by success. You must respect your husband and I think that is why God jerked up Folorunsho’s profile from an ordinary business woman in Nigeria to Africa’s richest black woman”
gave a asabeafrika a brief run down
of how she started business and got to her present state, “Firstly I was into
the textile business before I diverted into the hospitality business. I am also
into real estate, I am an estate developer. These are the businesses I am doing
and like I said earlier I am a conscientious person when it comes to what I do
for a living. I did the textile business for so many years; I did it for twenty
years before the need to diversify arose. I think God’s grace equally played a
big role in my decision to take my business to the next level. I am happy I did
and I return all glory to God.”
this blog spoke further on the ingredient needed to survive in a hostile
environment especially for women “To survive in any act of entrepreneurship you
need focus. With focus comes hard work; hard work is the sacrifice you give for
success to follow your business. You must be very; very hard working and you must
also be flexible at some point in business. What I mean by flexibility here is
that you must not be stagnant; don’t be like the biblical servant with one
talent who went and buried his talent as a result of his nonchalant attitude to
life; instead be like the servant with two talents or the one with five talents.
Those are my favorite verses in the Bible because they illustrate better our
attitude to issues of life and living. You must use what you have to get to
other things that will give you maximum benefit in life. In business I look out
for new openings and I don’t just sit in one place ruminating over nothing. You must learn to turn things around for good.
So, for me, you can always grow in business if you learn the act of
diversification and multiplication of wealth” Alake submitted.
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Lady Alake Oshun MD & CEO, Justland Hotels and Suites, Gbagada, Lagos |
matter of fact on why she changed business direction from playing big in fabric
to playing in the real estate sector “I did the textile business for 20 solid
years and decided to give a trial to other businesses. I am 7 years old now in
the real estate and hospitality business to the glory of Almighty God. I just
had to take a second look at life and I asked myself if I will like to be doing
the same thing at all times and that gave me the indication of what to do next.
I am thankful to God for giving me a better direction”
“I don’t think it is proper to turn your husband into an errand boy, tea boy or driver. The more you get richer, the more you should become humble to your husband and that is one single act I respect in Folorunsho Alakija. Every woman can be successful but the measure of real success is when you are able to tame your idiosyncrasies and value the Biblical fact that the husband is the head of the house”.
hormones Alake said “In terms of
business I can say I emulate my mum, she was a very, very hard working person
during her life time. She hails from the popular Bamgbose family of Lagos Island; she was one woman who never joked
with her job during her life time, very dynamic, hard working and focus. So I
took her gene and that is what has reflected in my view and way of life. And for the property business I emulated that
from my dad; my dad was a very great property business developer in his life
time, his name is Adewunmi and they
all hail from Lagos. They were both relevant
in their various businesses and I can say that has reflected a lot in me to a
good extent”
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Alake Oshun (R) with a friend at a recent outing |
born business woman gave a narrative of how her parent played a role “My
parents were strict and sincere. Both of them didn’t take nonsense but I can
tell you that they gave us a dose of hard work and discipline. For instance you
couldn’t grow in mother’s ambience without you being tidy and business conscious.
My mum was a very strict person and she raised all of us with that stern
discipline. Of course I wouldn’t have been like this if my root didn’t
encourage such a level of business aggressiveness. Above all, you must be
respectful at all times, at all level. Then cool headedness was another quality
that was instilled in us. I thank God for the kind of parent God gave me
because their sense of parenthood has really defined my own sense of motherhood
and leadership”. “We are four children on my mother’s side and I am the last
born. I thank God for his grace; my other siblings are also doing well I their
respective endeavors”
our blog how she started her business career “I started at a very young age, it had to do with the kind of parents we
had then. They were parents who instilled rigorous business skills in us; it
goes pari-persu with our home training. I started with the head tie aspect of
fashion that is tying of gele. I was into the gele business for a long time
before I went into fashion business proper. I was importing gele from Switzerland and selling to
selected customers because by that time I was young and still working at a
government organization; I was working at Federal
Ministry of Works, so by the time I leave office during break time I will
rush down to Apapa where I got an
office for my head-tie business, get some head-ties and cross again to my
office in Lagos by boat to meet up with my break time off. Then after office
hours by 3:30Pm, I will rush to the popular place they call gutter in Lagos Island to sell off my wares before returning home. That was
my schedule for so many years before I left government work to face my textile
business”
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Lady Alake Oshun to asabeafrika….’I attend big parties strictly for reciprocation |
business
private business, Oshun traced it to
passion “It is in the blood, I told you earlier that I came from a home where
business is like a second skin. My mum was a very wealthy business woman in her
life time and she dotted us with that discipline to think out of the box and be
extra-ordinary in our thoughts. The same thing with my dad, he was very busy
with his property business. So, you can see that it is a family of business
people. We were very good at doing it and that really helped us to a large
extent. My mum was into Aso-Oke
business and till her death, she never rest on her oars for a day. She was a
rare gem; so if you find your self born into such a family you cant be more
than what I describe as success”.
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Lady Alake Oshun to asabeafrika…’My mum and dad instilled business discipline in us early’ |
simple despite her wealth, Alake Oshun
spoke on the secret “Humility is a gift from God; for some it is difficult to
be humble but I guess it also has to do with the kind of training we got from
our parent that no matter your level of achievement in life never let it get
into your head. Success is not a license for arrogance and that is what I
imbibe, yes it could be pretty difficult for many to be humble but I think it
is a great favor from God for one to be humble. For me, it is like a second
nature because in life you need both the have-nots and have-alls to succeed in
your endeavor. I thank God for his grace”.
good times because in every situation you find yourself in life, God is only
trying to tell you something and the moment you get the message clear you will
learn a lesson and be a better person. The only time I can remember was when I
lost my son; that is four year ago. I believe it was an act of God because He
giveth, he taketh and for me I just gave him glory. Initially I got so
distraught and nearly broke down but one day like that; my husband was with me
consoling and I think my pastor came and seek for an audience with me; there
were lots of people in my living room, wailing and saying all sorts of things
in the name of paying condolence. But when the man of God was given the
opportunity to see me, he said ‘you this woman, why are you not grateful to God
for every other good things he has done for you since birth. He has protected
you from all other calamities and is it this one that will now make you forsake
and deny Him?’ He drew my consciousness to all the good things God has done for
me and scolded me for allowing my spirit to go down. Immediately he did that,
it was like something jolted me into reality. I cleaned my face and became
strong and that allowed me to see what God was trying to let me see. And
because of the rate at which people were coming to wail all in the name of
consoling me, I had to travel out to Accra to take a month rest. I just left
the whole environment and that action also gave me the opportunity to reflect
on so many things that took place prior to that incidence. I thank God I won at
last”.
the experience f with this blog “You know when things like that happens to you,
at first you wont get yourself but later with a benefit of hindsight you
discover that you have learnt something either from the way you normally do
things in the past or from the way you handle spiritual issues and if you are a
great reader of Ecclesiastes or Song of Solomon, you will draw wisdom from a lot of things God said about a
sober soul. Such experience will make your heart to heal to the realities of
life and make you see through many other things about people and you will
equally see God as the ultimate decider. My husband was beside me all through the
crisis. He was one person who did much in the day, noon and mid-night consoling
me. He was there for me. I have taken it as destiny. I thank God for His
goodness in my life, He gave a room for appreciation”
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Lady Alake Oshun….’Funmi Alakija won my heart as a role model because she repsects her husband despite her riches’ |
her favorite tourist destination and she named a city in the US “The United
States of America, New York precisely. I find that city interesting. It is
equally a business city. I have equally travelled to London, Italy, Canada,
Germany, Thailand, South Korea, China and India to mention a few” confessed Mrs. Alake Oshun who just returned from
a trip to Rome.
but fail to work in Nigeria
road net-work is a nightmare. I don’t know how we can get out of the ignorance
of good road network. Secondly, over there you have light twenty-four seven and
they will never make the mistake of insulting your sensibility by taking the
light for just a second. Never; it is a natural thing to have good road, water
and power. How we have not succeeded here remains a mystery”.
purposeful governance and shun profligacy because people are crying; the
leadership is too fastened to their cocoon without knowing what goes down
below. They seem to forget the problems of the ordinary people immediately they
get into power; they just don’t care and that is not the reason for leadership.
Leadership is all about solving problems not compounding problems. We need to
wake up to reality on issues of society like good road network, power, water,
quality and affordable education, quality and affordable health service and
every other necessities of life”.
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Lady Alake Oshun….’Every woman must no matter her riches must honor and respect her husband’ |
doing that for the past three years. The second secret of my beauty is fruit; I
eat lots of it”.
take your breakfast, lunch and forfeit your dinner. Yes, I don’t eat night
food. No night food for me, I don’t eat dinner. Honestly it has helped my
health system a lot. I don’t take dinner; I only do breakfast and lunch. So,
for my breakfast I take little and I take my major meal in the afternoon”.
equally express fashion but it is better to express your self with your fashion
instead of letting the fashion to express you. Fashion to me is expression”.
socials. You know we have parties every weekend and we try to reciprocate
gestures from friends who patronizes us (laughter) so, that is why you always
catch me in Iro and Buba, I am an English person. I love my
Lady French suit, my Lady English suit and other apparels of the English
fashion. But that does not say I don’t appreciate local fashion. As a former
ministry person, you will not catch us in traditional dresses but much more in
English dress. On the party scene I am a traditional dress person”.
asked lady Alake Oshun to name her role model, she took a deep breath and came
forth with a light smile on her face “That is the richest black woman Mrs. Folorunsho Alakija; she is very
hard working and at the same time you will see her all the time with her
husband; it is very rare to see successful black women in business who have
regards for their husbands but that is not the case with Folorunsho Alakija; you see her with her husband all the time, she
is very respectful of the man and so humble. She is not carried away by
success. She is a great lesson to all women of success that whenever success
comes, you should not be carried away by success. You must respect your husband
and I think that is why God jerked up
Folorunsho’s profile from an ordinary business woman in Nigeria to Africa’s
richest black woman. I am very proud of her just because she gives her husband
his due respect. She is an epitome of great womanhood”.
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Lady Alake Oshun with best friend, Chief (Mrs.) Basirat Olayinka Ojugbele (L) at a social event recently |
richer
Oshun to give reasons why a lot of rich women find it difficult to respect
their husband after success comes in “Simple, if you kick your crown like a
ball then be ready to leave your head empty to the whims and caprices of the
rains, the sun and all sorts of bad weather. We read their stories everyday in
the paper, what happens to such women. I don’t think it is proper to turn your
husband into an errand boy, tea boy or driver. The more you get richer, the
more you should become humble to your husband and that is one single act I
respect in Folorunsho Alakija. Every
woman can be successful but the measure of real success is when you are able to
tame your idiosyncrasies and value the Biblical fact that the husband is the
head of the house. Because if something is driving you from somewhere when you
get home you must be at peace; your husband must be your father, your friend,
your counselor and everything. That is what the bible says. So, for those who divorced their husbands at
the beck and call of wealth, they will ever remain empty because that is just
the way God has made it to be”