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| L-R) Marketing Manager Reckitt Benckiser West Africa, Bamigbaiye-Elatuyi Omotola, a residence of Abesan Housing Estate Ipaja, Ajibade Oluwafunke, another consumer, Okelola Olajumoke and the Harpic Brand Ambassador, Helen Paul at the presentation of gift during the mystery home visit reward for Harpic All-in-one campaign in Lagos Today. |
In line with its new campaign,
Nigeria’s foremost hygiene and home care brand Harpic manufactured by Reckitt
Benckiser, recently stormed the streets and markets in Lagos to connect and
reward consumers for their loyalty.
Nigeria’s foremost hygiene and home care brand Harpic manufactured by Reckitt
Benckiser, recently stormed the streets and markets in Lagos to connect and
reward consumers for their loyalty.
Reinforcing its triple-powered
impact for toilet solution via the new campaign tagged “Harpic All in One
Toilet Solution”, the brand led by her brand ambassador, Helen Paul thrilled
consumers with Mystery Home visits and rewards across various markets and neighborhoods
in Lagos and its environs.
impact for toilet solution via the new campaign tagged “Harpic All in One
Toilet Solution”, the brand led by her brand ambassador, Helen Paul thrilled
consumers with Mystery Home visits and rewards across various markets and neighborhoods
in Lagos and its environs.
During the Home Mystery visits, a
total of twenty five consumers were rewarded with varieties of home appliances
at Abesan Estate Ipaja, Ogba/Ijaye Estate, Jakande Estate, Isolo; Amuwo-Odofin
Estate, Mile 2 and Dolphin Estate.
total of twenty five consumers were rewarded with varieties of home appliances
at Abesan Estate Ipaja, Ogba/Ijaye Estate, Jakande Estate, Isolo; Amuwo-Odofin
Estate, Mile 2 and Dolphin Estate.
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| (L-R) Marketing Manager Reckitt Benckiser West Africa, Bamigbaiye-Elatuyi Omotola, a residence of Ijaye-Ogba Housing Esate, Okunusi Grace and the Harpic Brand Ambassador, Helen Paul at the presentation of gift during the mystery home visit reward for Harpic All-in-one campaign in Lagos Today. |
The market reward also saw three
wholesalers and two retailers at each location rewarded. The markets located at
Oke-Arin, Mushin, Agege, Trade Fair and Ikotun areas of the state welcomed the
Harpic team enthusiastically.
“I was so surprised when I saw
Helen Paul knocking at my door. Getting a gift from her is something Iwill
never forget and I am still surprised this happened for real. I’m a user of
Harpic and I want to thank the company for the gift”, said Ojo Faith, a
resident of Amuwo-Odofin who was one of the lucky winners.
Helen Paul knocking at my door. Getting a gift from her is something Iwill
never forget and I am still surprised this happened for real. I’m a user of
Harpic and I want to thank the company for the gift”, said Ojo Faith, a
resident of Amuwo-Odofin who was one of the lucky winners.
Another lucky winner,
AjibadeOluwafunke thanked Harpic for the exciting moment she had to spend with
the brand ambassador. She also commended the brand for their consistency and
frequent awareness on hygiene. “When it comes to issues of toilet cleanliness
and hygiene, Harpic has been so educative and informative about this and I so
much appreciate them. That is why I now use their product”, she revealed.
AjibadeOluwafunke thanked Harpic for the exciting moment she had to spend with
the brand ambassador. She also commended the brand for their consistency and
frequent awareness on hygiene. “When it comes to issues of toilet cleanliness
and hygiene, Harpic has been so educative and informative about this and I so
much appreciate them. That is why I now use their product”, she revealed.
Consumers from other neighbourhoods
like Abesan Estate Ipaja, Jakande Estate Isolo, Ogba-Ijaiye EstateAgege,
Dolphin Estate Obalende andAmuwo-Odofin Housing Estate expressed similar
sentiments.
like Abesan Estate Ipaja, Jakande Estate Isolo, Ogba-Ijaiye EstateAgege,
Dolphin Estate Obalende andAmuwo-Odofin Housing Estate expressed similar
sentiments.
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| (L-R) Area Sales Manager Lagos West, Akinpelu Segun, a Retailer at Ikotun Market, Arinola Badmus and the Harpic Brand Ambassador, Helen Paul at the presentation of gift during the open market reward for Harpic All-in-one campaign in Lagos. |
They commended the brand for the creative way it has brought issues
regarding toilet to the frontburner.
“Nobody likes to talk about toilet,
but Harpic has made it so easy now that we can talk about it openly. That to me
is the way to go because we have to take hygiene serious. The government was
able to contain Ebola because the citizens were properly educated about hygiene
which is top most in Harpic’s campaign,” says Mrs Esther Tella at Abesan
Estate, Ipaja.
but Harpic has made it so easy now that we can talk about it openly. That to me
is the way to go because we have to take hygiene serious. The government was
able to contain Ebola because the citizens were properly educated about hygiene
which is top most in Harpic’s campaign,” says Mrs Esther Tella at Abesan
Estate, Ipaja.
Osinaga Adedolapo, on her part also
commended the brand, especially its choice of brand ambassador whom she
described as being down to earth. She said she has been a regular user of
Harpic over the years because “the company is serious about hygiene and takes
public enlightenment serious.”
commended the brand, especially its choice of brand ambassador whom she
described as being down to earth. She said she has been a regular user of
Harpic over the years because “the company is serious about hygiene and takes
public enlightenment serious.”
According to the Marketing Director
of Reckitt Benckiser, West Africa, OguzhanSilivrili the main goal of the new
campaign was to enlighten consumers on the superiority of Harpic over
traditional toilet cleaning methods.
of Reckitt Benckiser, West Africa, OguzhanSilivrili the main goal of the new
campaign was to enlighten consumers on the superiority of Harpic over
traditional toilet cleaning methods.
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| (L-R) Trade/Marketing Manager Open Market, Precious Muotoh, a retailer at Mushin Market, Olawunmi Omoware, Harpic Brand Ambassador, Helen Paul and a Key Distributor for Reckitt Benckiser, Tayo Ojuri at the presentation of gift during the open market reward for Harpic All-in-one campaign in Lagos. |
“We know that consumers want
products that can remove tough stains, kill germs and freshen their toilets.
This is why you see some people buying detergent, bleach and toilet fresheners
for their toilet. This campaign is good news to such consumers. They will now
realize they can conserve their cash for other things since they do not need to
buy three different products for their toilets. Now, they can get all they need
in one product- Harpic”, he said.
Silivrili explained further that the
rationale behind the choice of Helen Paul as Brand Ambassador. His words: “we
place strong premium on the importance of educating and informing our consumers
so we had to dig deep and based on consumer preferences through research to
identify a special celebrity whose character is congruent with our brand.
rationale behind the choice of Helen Paul as Brand Ambassador. His words: “we
place strong premium on the importance of educating and informing our consumers
so we had to dig deep and based on consumer preferences through research to
identify a special celebrity whose character is congruent with our brand.
“We all will agree that Helen Paul
will create great impact in the minds of all our consumers with her double
personality profiles that made her the ideal candidate to reach out to
different facets of our consumers in this campaign and beyond. In the next few
days, Nigerian consumers would be interacting intimately with Harpic as Helen
embarks on the Harpic All in One Challenge where she would be putting our
traditional toilet cleaning methods to the test to prove Harpic efficacy to our
consumer’s through Mystery Home visits as well as other door- to- door
activities.”
will create great impact in the minds of all our consumers with her double
personality profiles that made her the ideal candidate to reach out to
different facets of our consumers in this campaign and beyond. In the next few
days, Nigerian consumers would be interacting intimately with Harpic as Helen
embarks on the Harpic All in One Challenge where she would be putting our
traditional toilet cleaning methods to the test to prove Harpic efficacy to our
consumer’s through Mystery Home visits as well as other door- to- door
activities.”
Reinstating Harpic’s commitment,
Marketing Manager Harpic, RB West Africa, Bamigbaiye-ElatuyiOmotola said that
in the last few years, Harpic has been in the forefront of educating Nigerians
on issues of toilet cleanliness and hygiene. Nigerian consumers can
readily recall the Harpic Experience Moments where sets of activities were
lined up to reach 1million homes yearly across 16 cities within the country to
educate consumers about how to keep a clean and hygienic toilet.
Marketing Manager Harpic, RB West Africa, Bamigbaiye-ElatuyiOmotola said that
in the last few years, Harpic has been in the forefront of educating Nigerians
on issues of toilet cleanliness and hygiene. Nigerian consumers can
readily recall the Harpic Experience Moments where sets of activities were
lined up to reach 1million homes yearly across 16 cities within the country to
educate consumers about how to keep a clean and hygienic toilet.
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| (L-R) Territory Sales Manager, Reckitt Benckiser Lagos East , Michael Robert, a retailer at Oke-Arin Market, Taiwo Lateef, Harpic Brand Ambassador, Helen Paul and the Area Sales Manager Lagos East, Chinedu Obosi at the presentation of gift during the open market reward for Harpic All-in-one campaign in Lagos. |
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| (L-R) Marketing Manager Reckitt Benckiser West Africa, Bamigbaiye-Elatuyi Omotola, Harpic Brand Ambassador, Helen Paul, one of the Wholesaler at Agege Market, Onigbinde Waheed and the Terrotory Sales Manager, Lagos North, Bodunrin Badmus at the presentation of gift during the open market reward for Harpic All-in-one campaign in Lagos. |
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| (L-R) Assistant Brand Manager Harpic Nigeria, Ebunoluwa Longe, Harpic Brand Ambassador, Helen Paul, a retailer at Mushin Market Elizabeth Emmanuel at the presentation of gift during the open market reward for Harpic All-in-one campaign in Lagos. |
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| (L-R) Territory Sales Manager, Lagos East, Ebuwa Ahusimere, a retailer at Mushin Market, Obebe Babatunde,Harpic Brand Ambassador, Helen Paul and the Area Sales Manager, Lagos East, Chinedu Obosi at the presentation of gift during the open market reward for Harpic All-in-one campaign in Lagos |
