How I made my break in the American Cosmetic Business sector—Aima Willis’ 50th birthday exclusive

Mrs. Aimalohi Willis, CEO/Founder, Xtreme Brite Radiant Beauty Lotion

Aimalohi Willis an international business woman and Chief Executive Officer cum founder
of Xtreme Brite Skin Radiance Lotion
(Worldwide) clocked 50 on Thursday, July 13, 2017. She marked the event with a
small get-together bash with an exclusive number of guests at the upscale Shiro Restaurant by Landmark Event Center, Oniru Beach, Victoria Island, Lagos (South West Nigeria). Your
Africa’s Number 1 Celebrity  Encounter Blog,
Asabeafrika met this excellent and
gifted Sabon Gida-Ora, Edo State (Southern Nigeria) born entrepreneur and she
shared the story of  her success with us
at 50. You will find her story interesting. Enjoy the excerpts.

How do you feel on your 50th
birthday?

The GDA meets Aima Willis inside Lagos home

(Laughs heartily)
I thank God and I feel fulfilled. I am happy, very happy.
What has life taught you at 50?
So much; life
has taught me to reach out to people, to network and be creative with my
business and to be humble amidst success, afterwards. Life is quite amazing. I
give God the glory.
So how would you describe chapter 50
of your life?

Aima & hubby celebrate 50 amidst love and celebration by family & Friends

For chapter
50, it is a brand new experience. Like I said earlier I thank God for my
experience at 50. I thank God for His mercies upon my life and I return all
adoration to Him for making my dream a reality in life. Chapter 50 is all about
striving, seeking, finding and yielding to the betterment of society and
humanity. I am grateful to God. I thank my family for the support and I thank
my business associates for the understanding. Life is a learning process and we
have not really stopped learning.
What are those things you are going
to stop doing at 50?

The Beauty Icon, Aima Willis

I am going
to stop partying, hanging out a lot but much more in the presence of the
Almighty God. I will give Him more of me now. I am more into God now.
Can you recall any memorable moment
of your life that can be described as ‘happiest’?

Aima with friend, Princess Adeola Kamson

That was
when my husband accepted Christ. That’s early this year and I saw the changes
in him and it made me so happy. To be honest, that is my most fulfilled moment
in life.
Can you recall the most challenging
moment of your life?

Aima with Family Friend, Mr. Femi Orols

The most
challenging moment was the launching of my product Fair & Bright
(Lotion) when I got sued by Fair &
White
(Lotion Company in America) and we were in court for over a year.
They sued claiming we eroded their trademark predominance in the market place.
Then, I changed the name to ‘Xtreme Brite’ and it took off like
wild fire and made number 1 in America.
Your product is quite unique especially
in the beauty sector, what is your unique selling point? Why is Xtreme Brite excellent
in terms of quality and patronage?

Aima with young admirer and Make-Up Beauty Expert, Folashade Iyiola

Well, it is
made in France. It is a high quality
product and we use the best ingredient for production, especially Vitamin C. We use pure Vitamin C, and then, it is firming. It
gives radiance and refreshes your skin, making your skin younger than it look.
It even helps with discoloration arising from skin tones and stretch marks.

Some of her Products

Our
Xtreme
Brite
product is our number one brand; it reduces the appearance of
stretch marks. We conduct the best research and our product bears the trademark
of excellence. We strongly believe in excellence.

As a beauty expert and skin care
entrepreneur, how do you think majority of black women can get rid of their stretch
marks?

The Beauty Icon, Aima Willis

Well, it is simple;
you can look for the Xtreme Brite Lotion and use. The Xtreme Brite Lotion is amazing
for stretch mark, it is really good. It is our top seller and number one brand
in the US.
How can Nigerian ladies and other
beauty seeker get it?
We have a
store in Surulere (Lagos) @ Shoprite, you can get it there. It is
called Xtreme Brite Store, you can get it there. We have our brands in
the store.
What about an online store where
enquiries can be made?

Aima speaking with the GDA at her Birthday Party

We have an
online store but strictly for our United
States’
customers for now, not in Nigeria.
We are working on our Nigerian address for now but our global customers can
reach us through xtremebrite.com.
You are quite beautiful and a very
exciting lady, when I arrived your house this evening and you opened the living
room to welcome us into the house, I never believe it was you until one of your
maids said you are the madam. What is the secret of your look at 50?

Aima with a younger admirer, Ikeoluwa Iyiola

Who else? It
is almighty God. Peace of mind is part of it. I think I am a happy and go-lucky
person. I strongly believe that the difference between a successful person and
others is not lack of strength, not a lack of knowledge but rather a lack of
will. Your will is what drives you to compassion, and your compassion drives
you to your fulfillment and in your fulfillment lies your beauty. I am
dignified by the fulfillment I derive from my passion. God has given me the
will to make a difference and I am happy.
Your skin sparkles, do you normally
use make-ups?

Aima with her husband, Mr. Sandy Willis

I use my
products. I use the Clear Clean Quick Line
which is quite natural. Most of our products are all natural. Majority are
organic in nature.
What is your best meal?

Ageless Beauty, Aima Willis

I eat a lot
of rice, especially white rice with vegetables.
You have a role model and who is he
or she?
Oprah
Winfrey.
You are the fourth lady telling me in
an interview that Oprah is her role model?

America’s Black Queen of Cosmetics Aima Willis

 Oprah
Winfrey
inspires me a lot. Even business wise, as well, you know when you
think in America, that a black person
cannot make it. In the cosmetic business, I will say I am the only black person
that has manufactured in the USA and
I thank God for the inspiration I got from people like Oprah Winfrey. It is a rare challenge, a rare success, a rare goal
and a rare achievement. I think a lot of people across board just need
inspiration to ignite their hope.
Did you face some racial intimidation
when you started?

Aima and her young admirers; Toluwa, Nicole and Victoria

A lot of
that, I went through the fire and God used that to mold me into a new level of
thinking and it really added to my reservoir of knowledge.
Can you tell this blog how you came
out of it?

A happy Lady, Aima Willis

Well, I
fought it through because our products are used majorly by the black community
in the USA. So I could reach out to
them because I am black. A lot of people used cosmetic products called ‘Fair and White’ everybody used the word
‘white’ and I decided to use the word
‘bright’ because we don’t want to be white we want to be bright.
I think that is a great philosophy?

Aima’s husband, Sandy & two daughters, Toluwa & Tomi

Yeah! I am
the first (black) person to manufacture in a metallic can which
preserves the product. I was the first to brand my product in a metallic
can
before we were copied by Makari. We created an identity, we
started since 2006 and we are still doing strong in the market. We thank God
for our presence of identity.
What does style mean to you?

Aima with friends and admirers

Style is
what sits on you nicely and appreciated by all.
What dress would they never catch you
wearing in public?
Maybe
wearing a skirt, that can be indoors. (Laughter)
What does leadership mean to you?

Aima with a young friend

Leadership
means a lot; I mean I will advise every young lady to establish a business,
start something because you can make it; there is nothing you cannot achieve if
you put your mind to it. There is a general saying in the business community, ‘keep your eye on the ball and your head in
the game’
. Dare to soar, start something; the Bible says ‘those who wait on
the Lord shall renew their strength; they shall mount up with wings like
Eagles, they shall run and not be weary, they shall walk and not faint. And
another philosopher said ‘Procrastination
is opportunity’s natural assassin’
. In life, you must dare to be different,
don’t procrastinate, and dare to do something. That is what I will advise young
female entrepreneurs. They should dare to reach out and achieve success.
Do you have word of wisdom for those
going into marriage? Today, your husband and two lovely daughters are with you.
What is the secret of a good marriage?

Aima sharing a joke with Femi & husband, Sandy

What can I
say about marriage? Well, marriage is patience; it is a lot of patience.
Patience and endurance, so it actually takes a woman to keep her marriage, with
prayer, tolerance and focus, you will have a successful marriage.
You are from which part of Nigeria?

Aimalohi Willis @ 50

I am from Edo State—Sabon Gida-Ora
What do you have for your guests from
London, America, Lagos and everywhere?
I am very
happy and a big THANK, YOU.  

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