Huawei Takes Innovation to the Next Level with the Launch of the All New Mate 8 Smartphone —the new style of business

Huawei Mate 8 and M2

Huawei recently
launched its two latest flagship devices the Mate 8 smartphone and M2 tablet
into the Africa and the Middle East market at the Madinat Jumeirah Dubai, UAE. The
new flagship devices feature the world’s most advanced smartphone and tablet
technology ever: a new benchmark of amazing performance, efficiency and long
battery life.

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Speaking at the event,
Vice President Middle East Region, Huawei Consumer Business Group, (CBG), Mr. Sandeep
Saihgal, said “2015 was a successful year for the Huawei Consumer Business
Group and we anticipate 2016 to be an even bigger one with immense growth
following the launch of these two flagship devices. The Mate 8 is the ultimate
high-end smartphone designed for the professional, striking the perfect balance
between high performance and long battery life. And when designing the M2, we
equipped it with an impeccable sound system to take the user’s experience to
the next level. Both of these devices reflect Huawei’s continued dedication to
bringing the latest innovation and style to our consumers.’’
Huawei Mate 8 is the ideal smartphone for today’s on-the-go professional. The
all-new smartphone is lightweight, sleek and stylish design, dual sim
compatible and operates on Android Marshmallow 6.0. The phone is available in
Moonlight Silver, Space grey, Champagne Gold and unique Mocha Gold. It features
a stunning 6” FHD display, hosting the most powerful chipset and a
high-capacity battery. The Mate 8 is designed from the ground up for
productivity and its hardware and software have been fine-tuned to provide an
elegant, efficient experience.
Huawei Mate 8 – Gold – Front

Huawei Mate 8 smartphone is the first to run the Kirin 950 chipset and is
equipped with a 4000mAh high-density battery. The Mate 8 delivers
industry-leading power efficiency offering over two days of normal usage and
with rapid charging technology; the device is able to charge a day’s worth of
power in just 30 minutes. Running on Huawei’s EMUI 4.0, based on Android
Marshmallow 6.0, the Huawei Mate 8 offers hundreds of user experience tweaks
and improvements, including a built-in automatic defragmentation
that continues
optimizing system performance. The
Mate 8 features a split-screen mode that enables
enhanced multitasking between apps.

Speaking about the phone, George
Al Kafrouni, Regional Manager, Device Product & Training Middle East
Region, explained that, “With the ‘Super Hands-Free 3.0’ technology users can
enable their hands-free operation in a variety of environments.
Whether in a car, a conference
room or at a crowded party, users can enjoy clear conversations from up to 3
meters away. The Mate 8 f
eatures omnidirectional recording and
directional playback with three microphones, which automatically detect sound
sources and record voices from all directions. Additionally, the Mate 8
provides document readjustment camera mode, which automatically straightens
images that are captured at an angle for better viewing.”
“The Huawei Mate 8 supports global connectivity and more bands
than any other dual-SIM phone, including
4 2G bands, 9 3G bands and 18 4G
bands in 217 countries and regions with 1,334
operator settings. This makes it the perfect device
for the global business traveler,” he added.
Huawei Mate 8 – Gold – Back

Over 400 guests
attended the event from across the region including media and partners who
witnessed the unveiling of the latest innovations. The launch comes shortly
after the devices were globally unveiled at the Consumer Electronic Show (CES)
in Las Vegas. Renowned comedian Tony Abou Joude kept the crowd
entertained; by introducing the spectacular launch of the two devices. The
night was then rounded off with a beautiful recital by violinist Hanine El

During the Consumer
Electronic Show (CES) 2016 in Las Vegas, the Huawei Consumer Business Group was
awarded 16 awards including: IDC:
2015-2016 Global Top Brands, Engadget:
Best Mobile Device, TechRadar: Best
Smart Phone, Android Authority: Best
of CES 2016, Android Central: Top
Pick CES, Best Mobile, Network World:
Best of CES 2016, SlashGear: Best
Mobile, Tom’s Hardware: Best
Smartphone, Expert Review: Best
Smartphone, Computer Bild: Best
product: Mobile, Techlicious: CES
Top Pick, Chip Chick: Top Pick:
Smartphone Computer Active &
: Top pick CES 2106, Men’s
: Best of CES.
The new Huawei Mate 8
smartphone will be available in Huawei retail partner stores mid February 2016.


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