NASCO Relaunches Cornflakes, Unveils New Pack

L-R: Group General Manager, NASCO Group, Ambrose Onyejekwe; National President, Manufacturer Association of Nigeria Dr. Franks Jacobs; National President,  Nutrition Society of Nigeria (NSN), Prof. Ngozi Nnam; Representative of Governor of Plateau State, Thomas Chollom; Chairman/CEO NASCO Group Nigeria, Dr. Attia Nasreddin; Vice President-North, NSN Sam Yuwa; Chief Marketing Officer NASCO Marketing Department, Nasir Khan and Senior Admin/HR Manager, NASCO,  Shehu Sule posed with the new NASCO Cornflakes pack re-launch/ unveiling event; held in Jos on Friday 13th November 2015.

In
its determination to maintain its dominance of the local cornflakes market, NASCO
Group, one of the foremost manufacturing concerns in the country has relaunched
its flagship cereal brand, NASCO cornflakes brand. The new pack comes with a
brand new exotic pack design. The event which took place at Eliel Events
Centre, Rayfield Jos, Plateau State attracted dignitaries including captains of
industries, key partners (distributors of NASCO products) and consumers.

The
Executive Governor of Plateau State, Honourable Simon Bako Lalong, who unveiled
the new pack extolled the consistent and immense tax compliance contributions
of NASCO Group to the socio-economic fortunes of Plateau State in particular
and Nigeria as a whole. Represented by Mr Thomas Chollom, Permanent Secretary,
Plateau State Ministry of Commerce and Industry; he commended NASCO Group for
partnering with the state government in decongesting the labour market, seeing that
NASCO remains and continues to expand its profile as the largest private sector
employer of labour in Plateau State and northern Nigeria.


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He
encouraged NASCO management not to relent despite the odds, promising that the
state government will also continue to work round the clock to provide job
opportunities for its teeming youths. He urged small and medium scaled
businesses in the state to model the success story of the NASCO Group.

L-R:
National President, Manufacturers’ Association of Nigeria (MAN) Dr.
Frank Jacobs; National President, Nutrition Society of Nigeria (NSN)
Prof. Ngozi Nnam; Mr. Thomas Chollom, Permanent Secretary, Ministry of
Commerce & Industry Plateau State, who represented Plateau State
Governor; and Chairman/CEO NASCO Group Nigeria, Dr. Attia Nasreddin
stand together to display the new NASCO Cornflakes pack, re-launched and
unveiled in Jos on Friday 13
thNovember 2015.

In
his welcome address, Chief Marketing Officer, NASCO Marketing Department, Mr
Nasir Khan explained that the drive behind the re-launch and unveiling of the
new pack followed the recent endorsement of the NASCO range of Cornflakes by
the Nutrition Society of Nigeria, as a “ready-to-eat cereal meal, enriched with
vitamins and minerals.”
“We
are confident and bold to celebrate the fact that NASCO cornflakes range is one
of the flagship brands from the stable of NASCO Foods Limited (a subsidiary of
NASCO Group). The recent endorsement which has culminated in this re-launch
today is unique against the backdrop of the huge endorsement by the Nutrition
Society of Nigeria. Today NASCO Cornflakes is the only indigenous cornflakes
brand to be so endorsed.’’
Chairman/CEO
NASCO Group, Dr Attia Nasreddin in his remarks reiterated the commitment and
abiding faith of the group in Nigeria’s economic well-being and renaissance. He
noted that NASCO has maintained over five decades of significant leadership
role in the fast moving consumer goods (FMCG) category in Nigeria, by providing
the quality life to the teeming Nigerian population.
Going
down memory lane, he recalled that “production of the NASCO Cornflakes brand
started in 1983 and was introduced to the Nigerian market in 1985. It thus
became the first indigenous cornflakes breakfast cereal brand in Nigeria; and
that “since inception, the NASCO Cornflakes brand has continued to source top
quality, locally produced grains as its major raw material” and that “NASCO
Cornflakes had thus far undergone three life cycles and rebranding processes;
the first in 2004, then in 2008 and 2010 and now in 2015” whilst concluding
that “through these phases, we have continued to ensure that we provide our
consumers with the nourishing goodness…anytime.”

R-L:
Mr. Thomas Chollom, Permanent Secretary Ministry of Trade &
Industry who represented Governor of Plateau State, and Chairman/CEO
NASCO Group Nigeria, Dr. Attia Nasreddin stand to support National
President, Nutrition Society of Nigeria Prof. Ngozi Nnam as she performs
the formal unveiling of the new NASCO Cornflakes pack, which was
re-launched in Jos on Friday 13th
 November 2015.

Chairman
of the occasion and National President of the Manufacturing Association of
Nigeria (MAN), Dr Frank Jacobs asserted that the new NASCO Cornflakes pack does
just not imply a better packaging aimed at creating a new look or improving
aesthetics alone, but that this was an improved quality of the product itself.
He added that the re-launch by NASCO was a wakeup call to other manufacturers
in the country to continuously try to improve the quality of their products and
a strong competitive edge, especially in the face of fierce global competition;
more so with the impending threat of the Economic Partnership Agreement which
the European Union is trying to pressurize Nigeria into.
Dr
Jacobs advised manufacturers in the country to deepen the manufacturing
industry by undergoing a paradigm shift; a shift away from assembling and
packaging activities, into core manufacturing processes which involve the
actual conversion of the abundant local raw materials into the goods needed in
the country. He commended NASCO Group for leading the pack in this needed paradigm
shift.
Highlight
of the event was the re-launch and unveiling of the new look Cornflakes brand,
which was performed by the Special Guest of Honour and National President of
Nutrition Society of Nigeria, Professor Ngozi Nnam. She admonished consumers to
ensure that NASCO Cornflakes is always on their breakfast, lunch and dinner
menu so as to enjoy the nourishing goodness provided by the brand.

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