RULE 22: Only By Looking Wealthy Can You Become Wealthy

Tokunbo Modupe , PR Guru
I once watched a
man looking at a job vacancy board. He was dressed in scruffy trainers, wore a
hood (up); was unshaven and slouched with his hands in his pockets. You just
knew he was going to go for job interviews dressed just like that – and fail to
get them. And then he’d claim it was unfair, nobody would give him a break,
life sucks and so on.

I’ve held many
job interviews and have always been seriously under-impressed with the way
people turned up. The lack of effort is always staggering – as is the lack of
research and interest. ‘Why do you want to work for this company?’ ‘Dunno.’ ‘What do we do here?’ ‘Dunno.’


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 “This stuff works you know. Dress wealthy and people
will assume you are and treat you accordingly. Learn style, class, how the
wealthy dress. Look poor and you’ll get poor service”

I’m trying not
to be an old reactionary here. But I can’t fail to notice that the lack of
effort is directly related to the lack of results. The poor look poor. Not
because they have to. They wear a uniform that marks them out. If they change
that uniform they change their circumstances because people will react
differently to them. We aren’t too far removed from the great apes and they
relate to each other based a lot on how they move and look. Those who look weak
and needy are treated as such. The powerful will strut and look confident. What
I am suggesting is that you need to look powerful and confident. We should all
look powerful and confident.
Ah, but how can
we afford to dress as if we are more wealthy? Come on, come on. 1 expected
better of you. Think laterally. The great apes do it with no clothes at all.
It’s about the way you walk rather than what you wear. It’s about the overall
image you project.
But this doesn’t
mean you can get away with dressing inappropriately or badly – anyone can dress
smartly. Borrow a decent outfit or buy a good suit cheaply (no, no, don’t buy
full price and just put it on your credit card!). For the interview for my
first casino job, I bought a fabulous jacket from a charity job- double breasted,
wide satin lapels – and proper bow tie you had to tie yourself (none of those
rubbish ones on elastic for me). I practiced for hours until I got it right and
turned up for the first night looking more James
Bond
than trainee. I made a dramatic impression. Obviously I had got it
wrong and had to go and buy a simple black suit from the high street
afterwards, but I was remembered as somehow standing out, stylish, not scruffy and
I got offered the plum trainee job despite not being in any way qualified for
it. This stuff works you know. Dress wealthy and people will assume you are and
treat you accordingly. Learn style, class, how the wealthy dress. Look poor and
you’ll get poor service. And whatever you do, no bling. Yes, rich rap stars can
get away with it but you can’t. Nor can I. Restrained elegance is what we shall
aim for. Old money. Quality. Simple lines. Good haircut. Clean nails. You know
the sort of stuff I mean
From The Book; The Rules of Wealth by
Richard Templar
(Read Rule 23
of Rule of Wealth tomorrow on Asabeafrika)

Read-to-Wealth Series 
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