RULE 47: Master The Art Of Selling

Otunba Dayo Adeneye, Entertainment Guru turned Politician with Wife, Carolin
Just as deal
making is a vital skill, so is selling – and they aren’t always the same thing.
You sell stuff outside of deals. Indeed one of the most important things you
have to be able to sell in life to increase your prosperity is yourself.
Selling is the bedrock upon which every fortune is built.

Whatever you do
to make yourself prosperous will involve selling: selling your skills, selling
things, selling ideas. You can’t make money without selling. Selling is where
it’s at. Every rich person knows this simple fact. Every poor person doesn’t.


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You can’t make money without selling. Selling is
where it’s at. Every rich person knows this simple fact. Every poor person
doesn’t.

In an ideal
world you should aim to sell:
• Yourself and
your abilities, skills and attributes (every minute of every day)
• Something
while you’re asleep
• In countries
you’ve only never been to but have never heard of
• Via other
people, so someone else is selling for you
• Things that
are incredibly cheap to produce, and give you a really healthy return
• Things other
people make and finance for you
• Things that
have a 99 per cent penetration into every household
• Things that
can be stored transported and stack easily.
The list is
probably endless. But where people go wrong is when they try to sell things
that no one really wants. Unless of course you are Damien Hirst and you make pickled sharks. Now there’s a market I
never thought of.
And don’t go
thinking selling is for sales reps in shiny suits with a nice line in patter.
Every time Richard Branson appears
on television busy with a hot air balloon he is selling; selling his entire
brand. Clever man. Clever selling.
I like the young
chap Alex Tew who started at
university recently.
He wanted to become a millionaire and realized that
if he had a million things he could sell them all for £1 (or $1) and achieve
his goal. And he realized a web page has 1 million pixels. He then set about
selling each one for £1 to advertisers. You need a block of around 400 (thus
costing you (400) to be seen, but he sold half by Christmas and the rest within
his first year at university. Head down? I don’t think so. You can see the
result at http://www.milliondollarhomepage.com/ – and yes, I
supported his venture and paid him $400 for advertising my business as I
figured such an enterprising young man needed a monetary round of applause for
ingenuity, cleverness and innovation. 
From The Book; The Rules of Wealth by
Richard Templar
(Read Rule
48
of Rule of Wealth tomorrow on Asabeafrika)
 Read-to-Wealth Series




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