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| Genius Billionaire Advertising Guru, Biodun Shobanjo |
are always key places where the high and mighty gathers at formal and informal
times. You need to check these places
out and use them, as important places to garner information, make contacts, be
seen and make an impact. Outside of work
there will be a watering hole used by senior bosses.
It might be the golf club 19th hole,
the local
pub, a certain restaurant, a club.
Whatever, wherever. It is your
duty to know where this is. Now don’t go
rushing in there and make a complete prat of yourself. You have to spy out the land, reconnoiter the
territory so as to be informed of everything you need to know before going
in. Does the restaurant have a dress
code or style you should know about? Is
there a waiting list for membership of the gold club? Is the pub the sort of place you’d go alone
or should you go with your partner? Is
the club easy to join? Can you just hang
out with the bosses without looking out of place? Are these places the sort you could just
happen to be there, ‘I was just passing’
or will it be obvious, that you are hanging around waiting to make a move?
have to be careful with this one, but you should know where they meet and the
accessibility of such places. Chances
are you might choose never to go there.
That’s fine. But if it crops up
in conversation you will have an edge just knowing where they go – knowledge is
power.
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“GET YOUR
FACE KNOWN, GET YOUR NAME KNOWN”.
work there may be a corridor where they hang out next to the coffee machine or
photocopier. You can always make sure
you happen to be passing. Get your face
known, get your name known.
“At formal occasions perhaps the bosses all
nip out for a smoke. Even if you don’t
indulge you can still pop out yourself and be part of that smoking gang”
formal occasions perhaps the bosses all nip out for a smoke. Even if you don’t indulge you can still pop
out yourself and be part of that smoking gang.
Or maybe they all like to visit the bar before going into the conference
or whatever. Make sure you are there
first so you don’t have to have an excuse for dropping in.
Understand Social Protocols” from The
Rules tomorrow on Asabeafrika)
