Rule 65: Address corporate issues and problems

Billionaire Banker & Business Man, Tunde Ayeni

We
talked about looking at things from the company’s point of view and not from
your own.  You have to take this further
and talk only about corporate issues and problems even when you are talking to
yourself or close colleagues. You have to convince them you are already a boss
– see Rule 68.

I
remember doing my first book and naturally being terribly concerned with the
look of it – did the cover look right, feel right, smell right? The marketing
manager, obviously getting fed up with the interminable dreary phone calls from
me to check up on every little detail, finally said, ‘Tins of beans, dear boy,
tins of beans’.  I didn’t know what he meant and he had to
explain it all in words of one syllable. 
Each book is a product – a tin of beans – it sits on a shelf and gets
bought or not bought depending on factors over which I, the mere little cog
writer, have no control such as the position of the book on the shelves, the
competition stationed nearby, the weather, any discounts the bookstore happens
to be offering, and on and on and on. 
All
of these things including fascinating things such as how the color of the cover
can affect sales; It was my job to supply the text and then to start thinking
about the corporate issues such as how many tins of beans get sold in any
accounting period, what my percentage share of any tin of beans is, what the
next tin of beans will be, and can we sell them spaghetti next time?
“IF THE
COMPANY SUGGESTS A NEW PROCEDURE, IMMEDIATELY THINK HOW IT AFFECTS YOUR
CUSTOMERS AND NOT YOU”.
When
problems crop up it is easy to see things from your own point of view – how it
directly affects you.  Once you make the
leap to corporate speak it gets
easier to stop doing this and to start seeing problems from the company’s point
of view. This doesn’t mean you have to become a company person hook, line and
sinker.  In fact you are allowed to be
honest and express your opinion. If it stinks it stinks – and you should say
so.  But say so from the company’s point
of view and not your own.
If
the company suggests a new procedure, immediately think how it affects your
customers and not you.
(Excerpts from THE
RULES OF WORK by Richard Templer Read “How to dissolve your individuality into the Corporation” from The Rules tomorrow on Asabeafrika)







Rule-to-Work Series












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