Why I took a holiday from Limelight — Chichi of Africa + Things that changed me in 10 years

The GDA of Asabeafrika & Chichi of Africa after the encounter

Chibuzor Onwuama aka Chichi of Africa is a
music icon that can not be forgotten in a hurry when the story of Nigeria’s
entertainment industry of the last 5 decades is to be written. Her creativity
and stardom hit the four corners of Africa in her hey days as a kid star in the
late 80s and early 90s, no wonder, she was famously tagged Chichi of Africa. There was never a show in Nigeria of those old
good days that will be counted successful if the banner does not carry the name
Chichi of Africa.

She was the darling of many music
lovers and her Father, the late music promoter cum artiste manager; Roland Iheanacho Onwuama did an
excellent job for his star-daughter as he took her through a robust two decades
of entertainment success from age 10 when she started singing. Years later, Chibuzor Onwuama who attended Lara Day Nursery & Primary School
for her early school and Air-Force
Secondary School
for her HSC took a career voyage in media administration
as she served as Personal Assistant to Ovation
Magazine Publisher,
Chief Dele Momodu and as well, Chief
Operating Officer of the media organization for some years.
The graduate of History and
International Diplomacy from University
of Lagos
later took another career voyage and this time it was to the
events management sector of Nigeria where she had a stint with Tequila Events Company, Towncriers Events Company and Lampost Events Company Ltd before she
later travelled out of Nigeria to the
to study Make Up and Bridal Fashion. Today, Chichi is the Founder & CEO of FAB Zone, a fashion, accessories
and beauty company situated in the heart of Oko-Oba area of Lagos South West
Nigeria. The former Music star turned make up artiste equally runs a Make-Up
School and a Movie effects academy under her new venture. Chichi is also a major distributor of Avon Cosmetic Products in Nigeria.
After series of trials, your Africa’s
number 1 Celebrity Encounter blog, Asabeafrika
pinned Chichi down early in the week
after a special visit to her mum, Madam
Onwuama’s office in Ikeja,
Lagos. The elderly woman helped this blog to reach out to some of her daughter’s
aides who helped us secure a one hour appointment with her early in the week
and the encounter revealed much of a renewed and reformed Chichi the CEO. Enjoy the excerpts 

Chichi of Africa to Asabeafrika…’I am a huge fan of indigenous music’

You suddenly left the limelight in
the last ten years. At a time you were said to be in the United States of
America studying while some said you were raising a family in the United
Kingdom. Really, where have you been?
 I have been here in Nigeria, of course I
travelled a lot, yes, but I am here in Nigeria, I have been here all of the
time, everybody taught I was away. Yes, I started a family; I am married now
with two daughters. The industry does not appeal to me anymore; a lot of things
have changed. Dynamics have changed, and I just decided to settle down with my
family to face the marriage business because I worked for 14 years with various
event companies in Nigeria and I just decided it was time to be on my own.

Chichi of Africa to Asabeafrika…’Dad’s institutional discipline really helped me to stand alone after his demise’

At what time did it appear to you
that music/entertainment was not it any longer?

I wouldn’t
say it was a painstaking decision, I know the last album I released came with
lot of prospects, I worked with Don-Jazzy,
D-Banj, and Jeremiah Gyang and then I was under Kwame’s record label, Next
with artistes like Boqui and the rest. But the album
didn’t get the push it deserves and from that point, things just went the other
way round. I was weighed down for quite a while, I tried to push it on my own
and I guessed that was where my father’s role started to matter to me, if my
father was there I would probably would have had the backbone which I needed to
stay in the industry but he wasn’t there anymore and I wasn’t getting the push I
needed and I just lost it at that point. And not long after that, I got married
and started having kids. And for some reasons, I think I enjoy the quite side
of life. I always tell people when they ask me, I say ‘well, now I can go into
an Amala joint and buy my Amala without any one recognizing me
(Cuts in) Of course, except people
like us?
But I won’t
feel uncomfortable with you; Gbenga,
you and I have come a long way. So, the quite side of life just did it for me
and that is the way it has been.

Chichi of Africa to Asabeafrika…’I think my dad died of heart-attack as a result of great betrayal in PMAN’

How Dad’s Death
affected me…                                                          

I think your dad’s tenth year
anniversary is this year, am I right?
Yes, this
past month of February, we had a commemoration service in honor of his memory.
How did dad’s demise affect you
considering the fact that he was equally your career manager in his lifetime?
One thing I
will say is that my father laid in me the morals and the inner strength to go
on in his absence. My father (Mr. Roland Iheanacho Onwuama) taught me to be
dogged. I don’t give up on things, I go head on. And I think I am also too
blunt, my friends have complained. I say things as they are I don’t know how to
butter them up, that is how my dad brought me up. My dad was an honest man till
his death; a lot of people who know him will testify to that and that is the
way I have also fashioned my life. There are lots of things I see now that has
been predicted by him. I remember then, my dad will say to me ‘look, all of
these your aunts, your uncles and my friends you see around, the day I am not
there, you will not see them again. And immediately he died it happened the
exact way he predicted. A lot of things he told me in the past I am seeing it
now but because he has prepared me, mentally, I take them in. So, when I see
things now, I just smile and I say ‘I wish you were here to see the woman I
have become’ because he left those values in me; my father had never tried to
put any silver spoon in any of his children’s mouth. We work hard to earn our
worth, my brother and I, there is just two of us; my brother is very successful
in his IT sector and I am here doing my own thing. I can tell you that my dad
gave me a value worth a billion dollars.

“He gave me an enabling environment
even within the atmosphere of hostility and he supported me because I remember
once, my office locker was broken into and money was stolen from my locker and
I was devastated because I am like ‘this guy just employed me not less than a month
and he would think it is me’ and I have never stolen anybody’s money in my
life, my father didn’t bring me up like that”

The GDA of Asabeafrika with CEO, FAB Zone, Mrs. Chibuzor Idowu aka Chichi of Africa

Dad’s last battle & how he died…

I remember the last battle your dad
had in his life was his ambition to become the PMAN (Performing Musician
Employer Association of Nigeria) President because he was one of the leading
contestants at the 2006 Kaduna convention. He died on his way from Kaduna after
it was alleged that some delegates sold out to his opponent (Charly Boy). How
would you recall that last episode of his life? 
I remember
that when my dad decided that he was going to contest again, because I think
that was his second or third time contesting for same position, and I said to
him ‘you have had enough, they don’t respect you, they don’t like the fact that
you are honest’. Family members spoke with him but he insisted he was going to
contest. When my father travelled to Kaduna
for that election we weren’t talking because I was upset. But he left. And I
remember he called me a day to the day he died from Kaduna to say ‘Oh, we are here, we are preparing, everybody says
‘hi’ bla-bla-bla and we talked. That
was the last time I heard from my dad and I am forever grateful that I had that
opportunity to at least speak with him because I would have felt terrible for
the rest of my life knowing that I didn’t talk with my dad before he died. And
the next day I remembered I was at work with Kwame and my mum called
me and she said ‘oh, she got a call from the police that we should come to the
station concerning my dad’ and I was like ‘my dad is not a troublesome man,
number one, number two, he knows a lot of important people; therefore, if he
gets into any trouble for any reason, he knew who to call.  I said ‘fine, let’s go’ but on the way I knew
it was going to be a different story.
I knew he was gone because my dad would
have called me and his phone numbers were not going, we eventually got to Denton Police station (Yaba) and after the usual drama, they broke the news and
my mum broke down but because of the way dad brought me up, the first thing I
did was to call family members, I called my brother first of all. I started
telling everybody what has happened, that we need to start making plans for the
next action. So, basically I hit the road running immediately and immediately I
called Kwame (Boss of her Record
Label at the time) he sent his brother to come and pick us and I said ‘No, I
will drive my car by myself’ but he insisted that his brother join us at Denton Police Station, Yaba. So, I drove from Yaba to
(Ikeja) and his brother took over the wheel and that was the first moment I
broke down and started crying. However, we went into work mode, I and my
brother organized the funeral. One thing I was also happy I did was going to
the morgue to see his body before he was buried, everybody tried to shield me
from that, they taught it could be worst for me, mentally. I am also glad that
I saw him; he looked like he was sleeping. He looked as handsome as ever; so,
that is the picture I have of my dad.

The GDA in a chat with Chichi Onwuama

Mr. Femi Aderibigbe aka Kwame

Dad’s death & The Kaduna theory

But did you suspect any foul play to
his sudden death after the election between him and Charles Oputa for PMAN
Presidency? Was he ill before he travelled?
He wasn’t
sick but he was also a very stubborn man. I know he pulled down his tooth a day
or two before he travelled. So, that would have been lingering. Anyway, the
autopsy said he had a heart condition which we didn’t know about and I am sure
the heart condition and how he died would have arisen from betrayal, basically.
Because when we picked my father’s things he had more than enough money to take
a flight from Kaduna to Lagos but he took an evening bus. He
left Kaduna
immediately things got wrong; he just got on a night bus and headed
back to Lagos. So, it was on the bus that he died. We don’t know where
it happened exactly but he died on the bus and when we checked his things and
saw that there was money enough for him to take a flight I was upset but at the
same time, I knew who my dad was. So, most likely he would have been on the bus
thinking about the betrayal he has gone through and probably suffered a heart
attack or something and nobody knew what to do.

Chichi’s Pillar of support and mother, Madam Edit Onwuama

Mum as Pillar of Support…

Since his demise ten years ago, I
discovered that your mum has embraced the spirit of hard work, facing her
fashion designing business squarely without interruption. How has life been for
her without your dad?
My mum (Edit
Onwuama) is the pillar that has been there to keep us together, me and my
brother. We both have our families now. My mum lives with me; immediately my
dad died, she started living with me, she has been there. When I have to travel
(Out of the Country) my mum is taking care of the kids. So, my mum is that
pillar, she is that solid rock. She is that sense of reasoning. She is more
like my conscience because I am also as stubborn as my dad was. If I go in one
direction I am following it all the way; she is the one that does the stop gap
to say ‘you know what, sit down and think about it first. My mum is a strong
woman. She has seen my brother and I through a lot since my dad died; because
when my dad was alive, it was more of my dad and I but now my mum is the soft
side who says ‘Ok, your daddy has taught you everything you need to go through
in life, I will be your support system’. That is what my mum has been doing and
yes, she has refused to stop working. She won’t stop. She just would not stop.

Dele Momodu

Life as Dele Momodu’s Personal

At a time you worked as the Personal
Assistant to Chief Dele Momodu, the
Ovation Magazine Publisher and the experience was quite unique because I remember I personally
travelled with you to Accra, Lome and several other interesting cities in those
days. How would you describe that experience?
It was funny
because Ayo Animasaun and I have
come a long way. Ayo has been a big
brother when I was very active in the industry; now we see and still talk and
reminiscent. So, at the time, I think it was after my NYSC, I have done the one
year National Youth Service and I was retained. So, Ayo called me up and said ‘Look, someone is going to give you a
call’ he didn’t say who. He needs a trusted hand and that the only person he
knows he can suggest to him is me. So, one day I was at work and my phone rings
and it was an international call and I was like ‘Who can this be?’, I heard the
voice and he said ‘I am Dele Momodu’
and I was like ‘ok, where is this coming from?’. Anyway, we talked and he said
‘This is what I want you to do and that was it, I started working for him. I
had a lot of…I don’t know how I can put it now?

Chichi of Africa to Asabeafrika…’I have 14 years cognate experience in Events Management’

Day someone broke my locker and stole

(Cuts in) Opposition
Yeah, people
didn’t like the fact that I was young and he brought me into the system because
I met a lot of older people there (Ovation). And he placed me at a position
where I was running the business for him and the others did not like that at
all; so, I met a lot of opposition at the beginning. It was a hostile
environment but because of my dad and the values he inculcated in me I was like
‘this has to work. It must be a success’ and so, I started working with him. He
gave me an enabling environment even within the atmosphere of hostility and he
supported me because I remember once, my office locker was broken into and
money was stolen from my locker and I was devastated because I am like ‘this
guy just employed me not less than a month and he would think it is me’ and I
have never stolen anybody’s money in my life, my father didn’t bring me up like
that. But somehow the news got to him, he heard that I cried and he called me
up from the UK and he said ‘Is something wrong with you? Before I chose you I
have profiled you and I know you wouldn’t do such a thing’ and that he has a
fair idea of who could have done it. So, from then on, I was like ‘if this man
has put so much trust in me I must not disappoint him at any point in time. So,
I ran the account, everything smoothly and when it was time for me to move on,
he didn’t like the idea because it was like ‘I am missing a trusted hand’ but
it was time for me to go and I left. We bump into each other from time to time,
he met my husband and they both talked. Yeah, it was interesting working with
him; there were lots of traveling involved. It was also time engaging because
there were times he was returning into the country about 12 midnight and you
have to be at the airport with other staff to receive him. But it was fun and
it was also a challenge because it was new, and it wasn’t anything I have done
before but I had fun working with him.

Chichi of Africa to Asabeafrika…’The New arstiste of today need to do away with vulgar music and sing morals’

Me and my Chichi of Africa moment…

 Can you
actually recollect some of your great moments as a musician. Can you say you
miss those Chichi of Africa moment?
Like they
say nowadays, any album from Chichi of Africa was a hit
back-to-back (Laughter). I had a lot of beautiful moments because I met people
who I never taught I could meet. I met the late Maryam Babangida (First Lady of Nigeria) I met the (Former)
President of Angola. One of the top government officials from Sierra
actually came to the house; I think it was the Sierra
Ambassador to Nigeria then. So, I came in contact
with people I didn’t think I could meet. I met artistes from other parts of the
world and how old was I then? I was in Primary School. So, for me, every moment
was a hit. I performed at all the rallies that held for the freedom of (Nelson
Mandela) at the time; though, I never met him till he passed away; it was fun,
fun all the way.


My pact with D-Banj…

I equally remember couple of years
back when the hip-hop star D-Banj just returned to Nigeria, you were the first
person who introduced him to me. Now, D-Banj is a household name in Africa,
what is your relationship with him like?
(Laughs) I
haven’t seen Dapo in ages. I think the last time we bump into each other,
was at the US embassy when I went to renew my visa and he was equally there for
something. I haven’t seen him in ages. Don Jazzy, we spoke for a while on
the phone and we lost contact. For me, it is not about keeping in touch, it is
about sitting down and smiling to myself and saying ‘weather it is recognized
or not, I am happy I was a part of this man’s success’, to me, that is my joy,
that at the time I could, I helped in my own little way and I moved on. I don’t
have to sit down and say ‘ok, I helped him, he owes me’ no, it was the same
thing even with Ayo Animasuan, I
remember in the beginning before he became this big I worked with him for a
while and he is where he is and it is my joy. I do call him Egbon,
he is still my Egbon any time, any day, we see each other, we yab each other. So, when I see people
that I have worked with in the past who are doing well I am happy, it is enough
for me.


My 5 best Nigerian female songbirds

Do you have a role model?
Do you mean
an inspiration?
Yeah someone that inspires you home
or abroad?
There is no
one person. I will come home to Nigeria and I will only talk about people I
feel fulfilled for. Waje and I haven’t met one on one even though we have been at
couple of events together because as a person I am sort of shy, so, I do not
want to get in your face. But I look at her story, I look at her strength, Waje has
a powerful voice, you can’t deny that fact. There are four Nigerian female
artistes that are rare, there is Waje, there is Omawunmi, there is Seysha
and there is Chidinma and when I look at this people, their voices are
wonderful. When I listen to them, I am like I thank God for where they are,
they will do exploits. Tiwa Savage
for me, I always tell people, Tiwa Savage is my Celine
; she has a sultry voice and it works for her. But the others I
have mentioned, their voices are probably that of Beyonces in Nigeria, they
are popular and they are using it to the maximum. I remember when Omawunmi
released her album, in fact, my children will sing Omawunmi’s album for you.
When she released ‘Bottom Belle’ it was their favorite song at the time, but now
they know the entire album, they know Waje’s whole album. So, I am a huge
supporter of Nigerian acts. I love Phyno, I love Olamide and his crew. I
am happy they are people who are doing their things and Tuface is one person I
will always respect. Tuface grew
from the days of Plantashun Boyz. I started before they started and I remember
there was an album launch I had then and Willie
was handling them and they came for my event. You know, when I look
at Tuface now, he is still humble.
You can’t take that away from him, no matter what anybody says about him, he is
an extremely humble man. If Tuface
bumps into me now, he will say ‘hi’ and greet me with humility. There are
couples of them I can mention who will still say ‘hi’ and of course there are
ones who will raise their nose like ‘did I ever know you?’ but it doesn’t
matter. P-Square too has remained
loyal to their art.  MI is another person I respect. 
And I hope and pray that those coming along can actually sit and look at
these guys and follow in their footstep, especially when it comes to moral
songs. I think Tuface is the one who
has lasted the longest; Sound Sultan
has also maintained his creativity. 

Chichi of Africa to Asabeafrika…’Working in Ovation as PA to the puvlisher was a huge responsibility’

What do you mean by Moral Songs? 

vulgarity sells, sex sells but hey, how about the other aspect of it? How about
morals? Asa had to go to France
and came back. Why did it have to be like that? Because she wanted to
be accepted in her own country and she wasn’t selling vulgarity at the time but
the likes of Waje and Omawunmi has broken that jinx without
the need to run away. So, when you look at their success, you will agree with
me that yeah, I can actually deal with society without selling sex or vulgarity.
We also need to come back to our Christianity, I won’t say religion now. I am
not talking to our Christian brothers and sisters alone, even our Muslim
brothers are included. What are the guidelines of these religions? Once I had
an elderly man who comes here for his manicure and pedicure and he is a Muslim
but I was marveled at his intelligence of the Bible. He knows the Bible
in a way most Christians don’t even know. I asked him ‘sir, how many wives do
you have?’ and he said ‘I am married to just a wife, yes, my religion permits
me to marry more than a wife but I don’t want to die young’. He is married to
one woman and he is alert to basic principles that guide his religion.

Chichi of Africa to Asabeafrika…’Dad’s death really affected my career to an extent’

The way
I saw him then, I just saw in him my dad because my dad is someone who will
elevate a discussion with you and tell you how things should be done. And the
man said ‘look, I have been to Saudi
for lesser Hajj several times and the rate of corruption and
stealing is low in Saudi Arabia
because they are true to their religion, they are true to their worship.
Recently I attended a program where Ibukun
spoke, and she said she came from a Muslim background and
while growing up the rules were set; do not lie, do not steal and it stuck in
their head. Unfortunately we have the level of corruption that we have now
despite the so many churches and so many mosques around. We are religiously
inclined yet our morality is shut down. Do you want to follow the dictates of
your religion and live peacefully or you just want to live on the extreme
because really, a lot of people are dying in very funny circumstances these
days. Young people die just anyhow, I lost a relation last week, a young lady,
and she was fine but died suddenly. So, I appeal, let’s go back to the dictates
of our doctrines. If you are a Muslim read your Quran,
what does it say to you? If you are a Christian, read your Bible, what does it say
to you? Because the level of decay in our society has gotten to that point and
that has really reflected in our brand of Music as well, we do not need to sing
vulgar to sell.

The GDA meets Chichi inside her cosy office in Lagos

You didn’t sing vulgar in your own

Never! I
never did. It was not part of our generation. Morals were very strong in our
own days and it came with the songs we composed.
So, who would you describe as the
Best Young Musician of all times in Nigeria? I mean a musician who has kept the
beats alongside the morals?
The only
name that comes to my head now is ASA. That is the only person who has
had clean videos, who has had clean songs and lyrics that preaches morals. A
couple of the other artistes have but along the line they drove in one or two
vulgar editions probably to boost their popularity or swell sales but yet I
think ASA, I might be wrong but I have listened to her music so far,
and even if they have dirty undertones they don’t come to the surface, so that
the child who is listening to it doesn’t even know what is been said. Yes, she
is the only person that comes to my mind now and she is good for that
(Watch out
for Part 2 of the Chichi of Africa Exclusive on this blog tomorrow as Asabeafrika
Unveils Chichi’s heartthrob, Captain Ajibola Idowu & two lovely

Chichi of Africa to Asabeafrika…’I took a holiday off limelight to re-organize my life’


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