Huawei and Leica Camera Announce Long-Term Technology Partnership For Their Invention Of Smartphone Photography

Huawei Consumer Business Group (BG) and Leica Camera AG are delighted to
announce the start of a strategic partnership, a co-operation with shared
premium ambitions and spirit, which will see both technology and photography
brands combining their shared ethos in a long-term commitment to the art of
craftsmanship, meticulous engineering and the spirit of winning collaboration,
to create a powerhouse in there invention of smartphone photography. 

2012, Huawei became the world’s third-largest smartphone manufacturer and was
the first Chinese company to sell more than 100 million mobile phones in one
year in 2015.  The first Chinese brand to appear on the prestigious
Interbrand Best Global Brands list in 2014, Huawei soared to number 88 in 2015 whilst
launching the globally critically acclaimed Huawei Watch and Huawei P8. In
2016, Huawei looks to build on its success with Leica Camera: a mutually
beneficial collaboration with the most iconic name in the photographic world to
bring joint superior excellence to consumers.
over 100 years, premium iconic camera manufacturer Leica Camera has been
creating lightweight cameras favoured by street photographer pioneers and
world-class optical lenses, fulfilling the passions of its community. With ingenious
optical engineering and formidable craftsmanship, Leica cameras, recognisable
by their ‘reddot’ branding, are German engineering at its best, and continue to
attract new generations of consumers who aspire to achieve “the Leica look” and
own these masterpieces of design. In addition to making precision-crafted
masterpieces, Leica supports prominent photographers and emerging new talent
around the world.
Yu, CEO of the Huawei Consumer BG said: “We choose our partners carefully, and
with this extraordinary collaboration we are offering our wide customer base
and consumers the best elements of two expert brands in harmony: combining
innovation and design, enhancing the user experience and continuing to inspire
amazing advancement in human technology through exceptional premium imaging
quality. Leica is a legend in the world of photography; we believe no other
manufacturer has revolutionised the industry as much as them. We, Huawei, take
the utmost pride in exceptional quality and Leica is in a class of its own in
its sector.”
Kaltner, CEO of Leica Camera AG said: “The strategic alliance between Huawei
and Leica Camera demonstrates the desire of two rapidly growing and globally
active brands to continuously push the envelope of the technologically
possible. In addition to innovative strength and premium standards, our two
companies are united by the commitment to uncompromising quality. The
technology partnership with Huawei offers Leica Camera an excellent opportunity
to introduce its proven optical expertise into a new product segment and to
unlock exciting business areas in the field of mobile devices. Smartphones make
a very important contribution to the world of photography and open an important
door for Leica to new target groups and fields of application.”
legendary status of the Leica brand is founded on a long tradition of
innovation, highest precision and craftsmanship. I’m pleased and convinced that
the traditional German medium-sized company Leica Camera will bring its values and
comprehensive expertise in optical engineering to the long-term partnership
with Huawei in order to achieve the best possible imaging results in the field
of smartphone photography – and to take it to the next level of quality”,
emphasizes Dr. Andreas Kaufmann, majority shareholder and chairman of the
supervisory board of Leica Camera AG.
details on the culmination of Huawei and Leica’s partnership, which will span
research and development, design, co-engineering, user experience, marketing
and retail distribution, will be shared as the partnership continues.


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