Jumia Made Top 50 Smartest Companies in the World

The Massachusetts Institute of
Technology (MIT), has named African Internet Group, which recently re-branded
to Jumia, amongst the world’s 50 Smartest Companies for 2016.
MIT editors picked 50 companies worldwide that best
combine innovative technology with effective business models, taking into
account the results emanating from a set of agenda in their respective sectors
over the past 12 months. Jumia, the only e-commerce company in Africa to have
made the list, ranks no.47 amongst other tech giants like Amazon, Huawei,
Facebook, Microsoft and more.

Ranked just after social media
phenomenon Snapchat, Jumia (formerly Africa Internet Group) is recognized by
MIT as a leader in its sector, using technology to redefine multiple
industries. Through its 9 services, Jumia provides online solutions to the
African consumer in an array of sectors: hospitality, food, general
merchandise, electronics, fashion, deals, jobs, cars and houses.
The general merchandise online
retail store Jumia, which bears the flagship name, as a true game changer,
redefining the way the African consumers shop. Other services mentioned are
Jumia Travel (formerly Jovago), the leading hotel booking portal, and Jumia
Classifieds comprising four online marketplace for jobs, deals, cars and
houses.
The company’s vision and
objectives have been backed top brands like telecom giants MTN and Orange,a
leading insurance and financial company AxaMansard, Millicom and Rocket
Internet who see the group as a way of accessing the continent’s developing and
promising online economy.
Indeed, Jumia Group has contributed immensely to the digitization of the African
ecosystem-
 1 in every 25 Africans visited Jumia websites in 2015, and more
than 50% of those visits are made via a mobile phone. The different services of
Jumia are among the top 6 visited websites in the countries in which it
operates and account for than more than 15 million visitors each month.
According to the Chief Marketing Officer, Jumia,
Fatoumata Ba, she stated that, “We are humbled
to be recognized for our role in redefining the way Africans shop, travel, buy
and sell. Our strength comes from our deep knowledge of our customers and of
the countries we operate in.
This has allowed us to build
solutions and services that are entirely tailored to the behaviors and
realities on ground such as low bancarization that we address through cash on
delivery, relatively low internet penetration that we address through our
offline sales force and a strong reliance on mobile which we have understood,
by providing a great electronic assortment with leading brands and providing an
amazing mobile shopping experience to our customers. We will continue to
develop those services with as much passion as when we started in 2012 and
hopefully rank even higher in the MIT list next year”

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