Nigerian Breweries Plc Extends Quality Mark To More Lager

(L-R)   Brewery Manager, Makurdi  Tayo Ogundana, Corporate Affairs Adviser, Kufre Ekanem,
Marketing Manager, Gulder, 33, Life, More and Stout, Emmanuel Agu and the Innovation Manager, Yiannis Evdokiadis at
the press briefing for More Lager Beer relaunch in Makurdi, Benue State.

Following the successful merger between foremost brewer, Nigerian Breweries Plc
and Consolidated Breweries Plc which was concluded in December 2014, products
of the latter have started feeling the quality mark which NB Plc is noted for.
The latest brand to experience this unique turnaround is More lager beer which
is brewed in Makurdi, Benue State.

Speaking
during the media briefing for the elaborate relaunch which took place in
Makurdi, Corporate Affairs Adviser, NB Plc, Mr. Kufre Ekanem said the relaunch of
More is meant to reinforce the heritage embedded in the product and its
connection with consumersin Benue State and environ. “Our enlarged Company
embarked on an upgrade of the Makurdi brewery to deliver on stakeholder
expectations and reflect the world class standard of Nigerian Breweries Plc.
This upgrade has led to the enhancement of the brewery’s infrastructure and
production process which is evident in the improved quality of More Lager beer
that offers our consumers a new taste experience.”
L-R) Brand Manager, More Lager Beer, Oludare Olateju, Corporate Affairs
Adviser Nigerian Breweries Plc, Kufre Ekanem and the Marketing Manager, Gulder, 33, Life, More
and Stout, Emmanuel Agu at the press briefing for More Lager Beer
relaunch in Makurdi, Benue State.

He
stressed that today’s More Lager Beer, “still proudly brewed in Benue and is comparable
to any quality beer of repute. More lager is specially brewed in controlled
manner under closely monitored processes to confine with precise parameters
which gives the beer that special aroma and taste that is uniquely Benue.”
On
the investment potentials of the brewery, Ekanem pointed out that the
investments in upgrading the Makurdi brewery and enhancing the brand represents
a bold attempt to showcase the company’s commitment to the people of Benue
State. “As the brewery responsible for brewing More Lager Beer, a brand wholly
produced with locally sourced raw materials, this investment totaling over N1
billionfor 2015 alone, highlights our confidence in the fundamentals of the
local economy to provide the enabling macroeconomic environment for businesses
to thrive. This brewery and the ancillary industries that support the business,
will impact the economy of this region in diverse ways. It will create
employment, increase non-oil revenue generation to different tiers of
Government and contribute to improved standard of living in the area.”
L-R)
Head Consumer Market Intelligence and Media, Nigerian Breweries Plc,
Sampson Oloche, Brewery Manager, Makurdi, Tayo Ogundana, Corporate
Affairs Adviser, Kufre Ekanem and the Marketing Manager, Gulder, 33,
Life, More and Stout, Emmanuel Agu at the press briefing for More Lager
Beer relaunch in Makurdi, Benue State.


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Beyond
the economic investments, Ekanem stated that the company remains firmly
committed to its societal responsibility as part of its philosophy of winning
with Nigeria. To this end, it has, since 2014, constructed and commissioned a
block of six classrooms and a library furnished with tables and chairs at NKST
Primary School, Angwar, Gboko. Similarly, it also constructed and commissioned
a school block of three classrooms and an office at NKST primary School
Agbaikyor, Fiidi in Makurdi.
Currently,
there is an ongoing renovation of three blocks of classrooms and construction
of three toilets at NKST Gaadi Primary School, KM 5 Gboko Road, Makurdi. Also,
plans have been concluded for the construction of a school block of three
classrooms and a library at Mbaiwyem Community Secondary School, Yaikyo,
Makurdi. “This is just one dimension of our commitment to Winning with Nigeria,
a philosophy that has guided the company’s operations since 1946.” Ekanem said.

L-R) Innovation Manager, Nigerian Breweries Plc, Yiannis Evdokiadis and the Corporate Affairs Adviser, Kufre Ekanem at
the press briefing for More Lager Beer relaunch in Makurdi, Benue State.
Prior
to the press briefing the Benue State Governor, Dr. Samuel Ortom had visited
the fully upgraded Makurdi brewery where he commended the company for the bold step
it took in acquiring the brewery and for injecting funds that led to its
overhauling which gave birth to the new More lager, a proud heritage of Benue.
He also unveiled a “giant replica bottle” of the new More Lager beer and planted
a commemorative tree.
(L-R) Brewery Manager, Makurdi,  Tayo Ogundana, Corporate Affairs Adviser, Kufre Ekanem,
Marketing Manager, Gulder, 33, Life, More and Stout, Emmanuel Agu and the Innovation Manager, Yiannis Evdokiadis at
the press briefing for More Lager Beer relaunch in Makurdi, Benue State.
Governor
Ortom further applauded the company’s drive of sourcing its raw materials
locally, a strategy he says will go a long way in empowering local farmers
thereby boosting the local economy. “The government is committed to providing support
to the brewery for the giant strides it has already taken. Similar industries
were established in the 1980s but are now moribund; it is great to know that
the Makurdi Brewery is still functioning, so I join my people in commending you
for repackaging the product which now looks good and tastes better. I want to
assure you that you’ve found a partner in us as we strive to create jobs and
opportunities for our people so that our primary products can be processed.
Benue is the food basket of the nation and your local sourcing initiative will
ensure that the state continues to benefit in this capacity”.
(L-R)  Corporate Affairs Adviser, Nigerian Breweries Plc, Kufre Ekanem and the
Marketing Manager, Gulder, 33, Life, More and Stout, Emmanuel Agu  at
the press briefing for More Lager Beer relaunch in Makurdi, Benue State.

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