Tolu Martins to Asabeafrika….’Peak 4-5-6 is like my next habit’ |
Tolu Martins is proudly FrieslandCampina
WAMCO. She is the young and dynamic brand manager of the newly introduced PEAK 4-5-6 brand of milk for children
of ages 4 to 6 years that was recently launched at the Oriental Hotel, Lekki-Lagos (South West Nigeria) on Wednesday, June
15, 2016. The brand which was unveiled by Profesor
Ngozi Nnam the President of Nutrition
Society of Nigeria had in attendance top FrieslandCampina WAMCO executives like Tarang Gupta the Marketing Director and Arts Jan Triest the global Chief Marketing Officer of FrieslandCampina of Netherlands among
many other dignitaries. She spoke to your Africa’s number 1 Celebrity Encounter
blog, Asabeafrika on the benefits of
her product and why she loves her job at FrieslandCampina.
Tolu has a role model. His name is Pastor Enoch Adejare Adeboye. Find out
why Tolu loves the Redeemed Christian Church of God
leader. Enjoy.
WAMCO. She is the young and dynamic brand manager of the newly introduced PEAK 4-5-6 brand of milk for children
of ages 4 to 6 years that was recently launched at the Oriental Hotel, Lekki-Lagos (South West Nigeria) on Wednesday, June
15, 2016. The brand which was unveiled by Profesor
Ngozi Nnam the President of Nutrition
Society of Nigeria had in attendance top FrieslandCampina WAMCO executives like Tarang Gupta the Marketing Director and Arts Jan Triest the global Chief Marketing Officer of FrieslandCampina of Netherlands among
many other dignitaries. She spoke to your Africa’s number 1 Celebrity Encounter
blog, Asabeafrika on the benefits of
her product and why she loves her job at FrieslandCampina.
Tolu has a role model. His name is Pastor Enoch Adejare Adeboye. Find out
why Tolu loves the Redeemed Christian Church of God
leader. Enjoy.
How does it feel to be the brand
manager of PEAK 4-5-6?
manager of PEAK 4-5-6?
Indeed it is
a privilege to be able to manage such a product. Being able to see it from
conception to reality and launching of the product. It has been a lot of hard
work but it has been fulfilling. I am also excited to see the response of the consumers
concerning the product. Initial response has been amazing. We had great feedback from the market, from consumers
about the product. So, I am just looking forward to seeing it going skyrocket.
a privilege to be able to manage such a product. Being able to see it from
conception to reality and launching of the product. It has been a lot of hard
work but it has been fulfilling. I am also excited to see the response of the consumers
concerning the product. Initial response has been amazing. We had great feedback from the market, from consumers
about the product. So, I am just looking forward to seeing it going skyrocket.
“I am also a mum myself. So,
basically it is like making the brand my own habit. I handle the brand with
utmost care and I can confirm that if parents choose PEAK 4-5-6, it will
amount to nothing than taking the best decision
L-R; Peak 4-5-6 brand Manager Tolu Martins, GDA of Asabeafrika and FrieslandCampina Marketing Director, Tarang Gupta |
What is the challenge that comes with
managing a brand that appeals to children and has a lot of potential for their
growth?
managing a brand that appeals to children and has a lot of potential for their
growth?
I am also a
mum myself. So, basically it is like making the brand my own habit. I handle
the brand with utmost care and I can confirm that if parents choose PEAK
4-5-6,
it will amount to nothing than taking the best decision. I mean, you cannot run
away from a brand that seeks to develop the intelligence quotient of your child.
mum myself. So, basically it is like making the brand my own habit. I handle
the brand with utmost care and I can confirm that if parents choose PEAK
4-5-6,
it will amount to nothing than taking the best decision. I mean, you cannot run
away from a brand that seeks to develop the intelligence quotient of your child.
Who is Tolu Martins?
I am
actually Tolu Olaonipekun Olajimi Martins.
I have a one year old.
actually Tolu Olaonipekun Olajimi Martins.
I have a one year old.
A boy?
I have a
girl. She is just a year old.
girl. She is just a year old.
What does it takes to be a mother?
Being a mum
means worrying about someone more than you worry about yourself. Caring about
somebody more than you care about yourself. That is what being a mum is.
means worrying about someone more than you worry about yourself. Caring about
somebody more than you care about yourself. That is what being a mum is.
“Being a mum means worrying about
someone more than you worry about yourself. Caring about somebody more than you
care about yourself”
How do you feel working in a company
like FrieslandCampina?
like FrieslandCampina?
Well,
working in FrieslandCampina put me in a position to work on a product that
makes life easier for other mums and also to make sure the process offers the
best for your child because as a mum, you worry much about the several
development phases of your child. You worry about what your child is consuming
and being able to make such a worry go away is one thing you crave for;
actually, it is a very fulfilling job for me.
working in FrieslandCampina put me in a position to work on a product that
makes life easier for other mums and also to make sure the process offers the
best for your child because as a mum, you worry much about the several
development phases of your child. You worry about what your child is consuming
and being able to make such a worry go away is one thing you crave for;
actually, it is a very fulfilling job for me.
Tolu Martins to Asabeafrika….’Peak 4-5-6 is the next way for mothers to go’ |
What message do you have for Nigerian
mothers about PEAK 4-5-6?
mothers about PEAK 4-5-6?
If you have 4
to 6 years old, I will advise you to go for PEAK 4-5-6 because it is
formulated basically on the nutritional requirement of your 4 to 6 years old. It
is tailored specially for their needs. So, you will be doing your child a whole
lot of good going for this product.
to 6 years old, I will advise you to go for PEAK 4-5-6 because it is
formulated basically on the nutritional requirement of your 4 to 6 years old. It
is tailored specially for their needs. So, you will be doing your child a whole
lot of good going for this product.
How would you describe your job
experience at FrieslandCampina?
experience at FrieslandCampina?
The company
is a family. Of course I have worked in other places before but the FrieslandCampina
experience is a rarity. Indeed, it is a family. It is indeed a great company
that cares for her staff and relate to us as a family. It is a company that
cares for the goodness of Nigerians. You can see the passion for the awareness
on good life and healthy living through good nutrition. You can see the need
for healthy living from time to time. So, it a wonderful experience to work in
such an environment.
is a family. Of course I have worked in other places before but the FrieslandCampina
experience is a rarity. Indeed, it is a family. It is indeed a great company
that cares for her staff and relate to us as a family. It is a company that
cares for the goodness of Nigerians. You can see the passion for the awareness
on good life and healthy living through good nutrition. You can see the need
for healthy living from time to time. So, it a wonderful experience to work in
such an environment.
“I like him because of his good connection
with God and also not at the detriment of his family life. I think he has a
very purposeful life”.
What do you really like about your
job?
job?
What I like
about my job is the fact that it makes me to be able to make a difference; being
able to do things that will positively affect the lives of other people and
their health situation. It is indeed a very fulfilling job.
about my job is the fact that it makes me to be able to make a difference; being
able to do things that will positively affect the lives of other people and
their health situation. It is indeed a very fulfilling job.
Tolu Martins wait for the GDA as we share a pose with her boss and Marketing Director, Tarang Gupta |
Do you have a philosophy of life?
I just
believe that the worth of your life is measured by how you impact others.
believe that the worth of your life is measured by how you impact others.
Do you have a role model?
Well, my
role model, sorry to sound spiritual, my role model will be Pastor
E.A. Adeboye. I like him because of his good connection with God and
also not at the detriment of his family life. I think he has a very purposeful
life.
role model, sorry to sound spiritual, my role model will be Pastor
E.A. Adeboye. I like him because of his good connection with God and
also not at the detriment of his family life. I think he has a very purposeful
life.
Tell me your favorite meal?
Guess what?
I am not so much of a food person but I love our products. Funny enough, I love Three Crown actually. Three
Crown is my meal choice.
I am not so much of a food person but I love our products. Funny enough, I love Three Crown actually. Three
Crown is my meal choice.
Finally, advise parent on the
benefits of PEAK 4-5-6?
benefits of PEAK 4-5-6?
What I will
say is simple. PEAK 4-5-6 is an investment for your child’s future. Nothing is
too much to raise a good child. It is very important to know that whatever you
put in your child is what counts. You are feeding their bones and you are
feeding their brains and I think it should be taken serious.
say is simple. PEAK 4-5-6 is an investment for your child’s future. Nothing is
too much to raise a good child. It is very important to know that whatever you
put in your child is what counts. You are feeding their bones and you are
feeding their brains and I think it should be taken serious.