Consumers applaud Harpic Experience Moment

(L-R) Area Sales Manager Lagos North West Reckitt Benckiser, Akinpelu Segun, Territory Sales Manager Lagos North West, Adisa Adeyemi, Assistant Brand Manager Harpic, Ebunoluwa Longe and the Regional Sales Manager Lagos, Shittu Abayomi at the Harpic Experience Moment in Ikotun market  Lagos.

have applauded Harpic experience moment which was designed by Reckitt
Benckiser, the market leader in health, hygiene and home care products to
commemorate the World Toilet Day (WTD).

The activation was also aimed at
educating Nigerians on the need to have clean and hygienic toilets. The
experience train which visited Oke-Arin, Agege, Mushin and Ikotun markets in
Lagos gave market women and men the sense of hygiene, thus setting the pace for
behavioural change.

Harpic, a toilet cleaner for clean, germ-
free and freshened toilet
marked the first WTD in Nigeria to bring to
the front burner the importance of having access to a clean toilet. The brand
also projected the potential health implications of keeping an unclean toilet,
as well as the vulnerability it posses especially to Women and Children.
Research shows that only 30% of Nigerians have access
to flushable toilets, while about 20% still have no latrines.
Temitope, an IT student with Alimosho local government in Ikotun who experienced
the mobile toilet, described the initiative as a way of helping Nigerians to
understand the danger in open defecation and the need to educate everyone on
the importance of proper maintenance of toilets at home and public places such
as the Market. She commended the brand for having the interest and wellbeing of
Nigerians at heart, and further encouraged them to create more ideas that would
promote hygiene.
Nwakpa, a shop owner at Agege market – who also experienced the activation described
his experience as interesting. “Ordinarily, most people shy away from
discussing anything that has to do with toilets, but here is a company that is
giving its all to teach people how to use and maintain flush toilet. Some of the
people here are used to pittoilets which is not too hygienic. I commend them
for this initiative.”
Aminatu Bashiru, another shop owner at Agege market also commended Harpic for
teaching market women simple hygiene. “You will know a clean woman by visiting
her toilet and kitchen. If these two places are not clean you can assess the
woman. As market women, we spend the whole day in the market and this is one of
the rare moments that someone is coming to teach us about hygiene and good
toilets. I thank them for this initiative.”
his own comment, Junior Ibrahim who spoke from Mushin market activation point
said Harpic experience moment should be a continuous programme because of the
positive impact it is having on the people. “It is not just about using the
mobile toilet, but knowing how toilet should be flushed and washed after use
and other hygienic rules that should be followed to avoid diseases. This is
commendable; I believe we were able to contain the dreaded Ebola because of the
awareness about hygiene and cleanliness that was carried out by the government
and others.”
would be recalled that the
Reckitt Benckiser’sMarketing Director -West
Africa, Mr. Oguzhan Silivrili, stated at the flag –off of the activation, that
the Harpic Experience Moments is a set of activities that began with reaching
1million homes across 16 cities within the country to educate consumers about
how to keep a clean and hygienic toilet.
pointed out that: “This world toilet day marks the flag off of the Harpic
Mobile Toilet Experience Train that would be rolled out to increase access to
clean toilet especially in public places where toilets are dilapidated or
nonexistent. The Harpic train would kick off in Lagos state which has only 45% access to flush
toilets in the following communities, Lagos Island, Mushin, Agege and Ikotun
where residents will be sensitized on the need to maintain clean toilets.
During these Harpic Experience Moments, Consumers – especially women – would be
taught the simple methods of keeping their toilets clean using Harpic.”
World Toilet Organization was founded by Jack Sim, a Singapore business tycoon
in 2001 and it is now a growing network of 235 organisations in 58 countries
including Nigeria where a “World Toilet Day” is celebrated to create awareness
towards improving the state of toilets and sanitation globally.