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| The Publisher, Glory Ebbah with the GDA display a copy of his magazine |
Glory
Ogheneburie Toritsemeregbemi Ebbah is a young
man with a rare zeal to excel in his chosen profession-journalism. A native of Warri, Delta state; the Anambra
State Polytechnic, Oko graduate of Marketing is the Publisher of leading Warri,
Delta state-South-South Nigeria based Celebrity journal, Admire.
Fondly addressed as G.O.T.
Ebbah among his circle of friends in Warri, Delta state, the big boy was in
Lagos penultimate Wednesday (August 13 precisely) for a special encounter with
leading African Fashion icon, Mudiaga
Clement Enajemo of MUDI West Africa. This dazzling young
man whose publication is like a hot cake among the successful ones in Warri,
Delta state opened up to your Africa’s number 1 Celebrity encounter blog asabeafrika at MUDI Lagos pavilion as he told us the humble story of his
publishing career and how publishing became his number one passion. Some of the issues we raised with him were
duly treated as he told us more about his career, lifestyle, ambition and
passion. Enjoy the excerpts.
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| Glory T. O. Ebbah… What i intend doing is to bring the best of Warri talents to Lagos |
Why I Publish Admire?
“Actually
I started publishing from Warri in Delta state. I was born and brought up in
Warri which is my base. When I started the publication it was not easy because
of the lack of awareness in Warri where we don’t have that kind of journalistic
awareness and perhaps the kind of publication we do which is more of soft sell
with major interest in celebrity and event reporting. We needed to see and
pronounce the idea more to our people who seem to be more politically
enlightened than giving a hoot for celebration. But the zeal to do something
new kept me going on and it was really at this junction that I decided to give
the project a bit of Lagos touch.
We started flying into Lagos to get stories
of Delta celebrities living in Lagos and back-grounding it with stories of
success makers back home. Of course Lagos became our news hub because this is
the place where you see the real people who can push you to act and achieve an
all round success in your endeavor. Well this new development allowed us to
move 80% of our editorial concentration to Lagos and I can tell you that we are
doing well in Lagos right now”.
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| G.O.T. Ebbah…..Admire magazine is all about looking good |
More about Admire Magazine
“Admire
is strictly a celebrity and event magazine with a slender preference
for news analysis. We are not majorly into politics because we don’t want to
build a base of critics than we have admirers. Like the name of the magazine
implies, we are to admire people and their worldviews irrespective of who you
are or which political party you belong. A lot of people already have bias for
which personality you pick on in terms of interviews and news preference. We
don’t want to have critics as a result of political reports. Yes, apart from
reporting celebrities and events, we also have a flair for reporting fashion.
Fashion is one area that attracts global attraction than any other segment of
reporting; and since Lagos is the capital of fashion you will always see us in
Lagos. Today I am with Mr. Mudiaga Enajemo of MUDI West Africa who happens to be one
of the biggest investors in fashion business across Africa. He is a marvelous
inventor and investment expert in an industry that is likely to compete with
oil economy in the next one or two decades. Admire magazine will
always celebrate the ingenuity of people like MUDI.
Admire is not only about writing
stories about society events or society people but about promoting fashion and
style because at the end of the day you discover that everyone want to dress
fine and look good in their fashion garb. We will always be there to promote
what you wear and how you wear it” “We are also into show business, we report
entertainment with so much gusto and very soon we will be hosting a show in
Lagos tagged “Admire Warri Boys”, we will be importing raw talents from Warri
into Lagos because Nigeria seems to be aware that when it comes to the
discovery of raw talents be it in comedy, music, acting, fashion and general
entertainment, Warri have always contributed the highest quota to Nigeria. The
show will come up very soon in Lagos and we will be having lots of
entertainment icons from Delta State and Warri in particular that will grace
the event. We are already talking to sponsors and by the time we have it, we
will show Nigeria how powerful Warri is in terms of raw talents”
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| Glory T.O Ebbah…..Warri has given Nigeria more creative people |
Me, me, me,
I
used to be a professional printer and I can say that was my first business. And
because I meet clients every day in Delta, I kept meeting a lot of influential
people who I later discovered were yearning for something more than the
printing job they offered me. These were people who had several good ideas but
lacked the platform to launch their ideas; some had good wardrobes that were
not well reported and you know Nigerians are stylish people. We are a cream of
people who like to achieve and equally tell the story of our success in order to
encourage others. When I saw this niche, I decided to go into publishing and
fill this yearning gap of our people. It is to the glory of God that we were
able to do exactly that and we have not regretted it. Admire is a platform
where people can inform, educate and motivate.
I graduated from Federal Polytechnic in Okoh, Anambra
state. I read marketing but today I am in journalism because I taught there is
a need for me to create my own brand and make a niche for myself. That is why I
went into publishing. Beyond that, I like dressing well, I like looking good
and since that is my hubby, I said let me equally do something that will not
only propagate my idea but will equally propagate my personality. And in going into publishing I decided to
look at the genres and picked the one that suits my interest. We have the hard
sell and the soft sell genre but I choose to go for the soft sell. My magazine
belongs to the soft sell genre. In reporting fashion, we attend events and meet
people who look good and who dress well in order to be able to report them. We
attend real society events. This is the sole reason for establishing Admire.
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| Glory Ebbah….from printer-to-publisher |
“My
full names are Glory O.T. Ebbah; Glory is my first name given to me
by my dad while the O is for Ogheneburie which is an Itsekiri
name and T is for Toritsemeregbemi, it is a name given
to me by my paternal grand mum. She is from Itsekiri, I don’t know the actual meaning because I didn’t stay
long with her to ask questions but Ogeneburie means God’s Decision for
me. I am the last born of 4 children from my mum; I don’t want to talk much
about my step siblings because I am actually from a polygamous home. My mum is
late but dad is still much around in Sapele.
Our family is a large one in
Warri.
I grew up in Warri but Lagos has been
a place I have traverse in the last two decades. It is my second best
destination in Nigeria. Truth is that I equally have my sources in Lagos and it
has always been a good time here. Lagos is where you run into the real news; Warri
is where you sell the news. Yes, we equally have a good market base in
Lagos but don’t forget that foreign stuff sells better at home. We take from
our people in Warri, we take from our people in Lagos and we sell it back
home and else where. News is news, the platform is what differs”
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| Glory Ebbah….Admire is a magazine that admires good things in people |
“I
don’t subscribe to the fact that there is no reality on ground that internet or
E-journalism is taking the order of the day but I think we still have lapses
when it comes to the issue of computer literacy and even the use of the
internet itself. How many Nigerians are into brownsing and can be said to be
dedicated to the use of the internet? The number is very slim. Even our
internet system itself is not functioning well, that is a minus for the economy
of internet investors. Sometimes when you are browsing the thing just goes off.
So, I think the E-journalism thing is still not grounded in a country where 80%
of its crowd is not yet computer literate. For me, there will always be a need
for the hard copy. The hard copy will always sell because you can access it,
hold it and document it in a library.
For up coming entrepreneurs in the
magazine sector, you need to be serious and diligent with what you do. Don’t
joke with the opportunity because you never know who is watching. They should
be meticulous with it and create their own niche”
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| Glory Ebbah….I saw the need to give people a platform to express themselves |
Style according to me
“Style
to me is looking good and it tells who you are. Looking good is my passion.
Honestly, it is my passion. Even if you look at our editorial for this issue 8,
the topic is “Looking Good”. We cherish looking good and we do our best to
promote the act of looking good. For those who read Admire, they should
expect to see more about fashion, they should anticipate more quality event
reports, personality interviews and quality analysis. In this present edition
you saw how we brought to you the exclusive birthday gig of former Miss World Agbani
Darego and some other lovely stories like the funeral of late veteran
actor Justus Esiri from beginning to the end.
On our next edition we will be running series
of interesting stories about life with major emphasis on health issues as it
affects celebrities. You need to know more about your blood pressure and how
you can manage it so that you won’t become a victim of sudden blood surge which
we call high blood pressure. We have interviewed some professional experts on
that field and you will marvel at what we have to reveal to the world. We
equally have other very interesting articles that will thrill our readers. Keep
a date with Admire”
